Fortune | FORTUNE 12小时前
Meta spends more guarding Mark Zuckerberg than Apple, Nvidia, Microsoft, Amazon, and Alphabet do for their own CEOs—combined
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马克·扎克伯格的个人安保投入惊人,2024年Meta为他花费了超过2700万美元,远超Alphabet、Amazon、Nvidia等科技巨头的CEO安保预算。这反映了其作为公众人物所面临的风险,以及公司对其个人安全的高度重视。文章深入分析了科技公司CEO安保支出的普遍增长趋势,并指出Meta的安保覆盖范围广泛,包括住所、家人及出行,这与其CEO的公众形象和公司影响力紧密相关。此外,文章还探讨了硅谷安保行业的运作模式,以及为应对日益严峻的安全环境,企业在安保策略上的调整。

📊 扎克伯格个人安保投入创纪录:Meta在2024年为马克·扎克伯格的安保预算高达2700万美元,较去年增长,远超其他硅谷科技公司CEO的安保支出,显示出对其个人安全的极高重视。

📈 科技界CEO安保支出普遍上升:Alphabet、Amazon、Nvidia等公司CEO的安保预算普遍增长了10%以上,这与日益复杂的外部环境和公众人物面临的潜在威胁增加有关。

🛡️ Meta安保覆盖范围广泛:与同行不同,Meta的安保计划不仅包括扎克伯格本人,还覆盖其住所、家人及出行,这与他作为公司联合创始人及CEO的公众身份和影响力紧密相关,也与他因公司政策(如裁员、隐私问题)而引发的公众关注度有关。

💼 硅谷安保行业专业化:硅谷的安保服务通常由具备执法和军事背景的专业人士组成的私人安保公司提供,他们能够提供全面的风险评估、情报监控、住所加固、24/7人身保护、安全交通、网络安全以及反跟踪和应对潜在袭击等服务。

🔒 应对安全挑战的新举措:为了应对日益严峻的安全环境,部分公司已采取措施,如从官网移除领导层照片、加强家庭防御和网络保护、执行更严格的差旅政策,以确保高管安全。

Mark Zuckerberg goes to great lengths to protect himself. It makes sense: Critics say his social networks are bad for your mental health, he’s aggressively hiring people across Silicon Valley to staff up his ambitious AI projects (which are, unto themselves, polarizing), and he owns wide swaths of land in Hawaii, which has rankled residents and activists alike. It makes sense that he might want to shield his livelihood, considering he’s almost certainly the target of public ire.

According to a new Financial Times analysis, security budgets for the chief executives of 10 major tech companies climbed above $45 million in 2024—but still, nobody protects their boss more than Meta does for Zuckerberg.

Across the board, companies like Alphabet, Amazon, Nvidia, and Palantir all increased protection budgets by more than 10% year over year, driven by heightened threats and a worsening security environment for public-facing business leaders. But Meta’s security allocation for Zuckerberg reached more than $27 million in 2024, up from $24 million the previous year.

This dwarfs the amounts spent by peers: In 2024, Nvidia spent $3.5 million to secure CEO Jensen Huang, an increase from $2.2 million the previous year. Amazon allocated $1.1 million for CEO Andy Jassy, while former CEO Jeff Bezos continued to receive $1.6 million annually toward his personal security. Apple spent $1.4 million to protect Tim Cook in 2024, which was actually lower than the $2.4 million spent in 2023. Alphabet’s security spending for Sundar Pichai reached $6.8 million, according to public data, and Tesla disclosed it spent just $500,000 to protect Elon Musk, although industry experts emphasize that this sum represents only a small portion of his actual security expenses as the world’s richest man has his own security companies like Foundation Security.

Notably, if you add up how much Apple, Nvidia, Amazon, Alphabet, Microsoft, and Palo Alto Networks spent protecting their CEOs in 2024, it’s still about $7 million—26%—less than what Meta spent to guard Zuckerberg.

Security in Silicon Valley

For what it’s worth, Meta’s security program is a bit different from the others as it covers Zuckerberg’s residences, family, and travel, since Zuckerberg is synonymous with Meta, née Facebook. As both CEO and cofounder, he also holds majority voting power—and a lot of people have strong feelings about Zuckerberg given his very public role in society, layoffs, and consumer privacy.

Security in Silicon Valley is often managed by private-security firms, many of which are staffed by former law enforcement and military professionals. Hamilton Security, founded by former FBI agent James Hamilton, provides comprehensive assessments and risk mitigation services. Gavin de Becker & Associates and LaSorsa Security & Associates are also considered major players, protecting executives like Musk and Bezos, respectively. Their services include risk assessment, intelligence monitoring, residential security with hardened features (e.g., Amazon’s bulletproof panels), 24/7 personal protective details, secure transportation, cybersecurity, anti-stalking measures, as well as preparation for assassination attempts, kidnap attempts, and digital threats such as deepfakes.

Palantir’s Alex Karp, for example, who runs a data-intelligence company with controversial defense contracts, employs a 24/7 security detail with up to four visible bodyguards. Nvidia’s Huang, who nabbed the top spot on Fortune‘s Most Powerful People in Business list this year, saw a rise in his protection budget as his net worth soared and global profile increased, including reports of being mobbed by fans.

The assassination of UnitedHealthcare CEO Brian Thompson last December led to some of the rising spend among executives, but it also forced some protocol changes as well. Some companies have removed photos of their leadership from their corporate websites, invested in home defenses and cyber protection, and enforced stricter travel policies: Lockheed Martin, for example, mandates its CEO use corporate jets.

Meta did not immediately respond to Fortune‘s request for comment on its security spend for Zuckerberg.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.

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马克·扎克伯格 Meta 安保支出 CEO安全 硅谷安保
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