Fortune | FORTUNE 前天 22:43
TripAdvisor cofounder admits he’s often ghosted on LinkedIn now that he’s stepped down—but a career expert says it could be a ‘blessing in disguise’
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职场中的“被消失”现象,即沟通中断或无回应,正日益普遍,甚至高层领导也难以幸免。这不仅让求职者和管理者感到沮丧,也反映了招聘流程中的一些问题,如“幽灵职位”。然而,职业专家指出,被“消失”有时反而是积极信号,表明可能与不匹配的环境或机会失之交臂。文章提供了应对策略,包括建立超越职位的声誉、定制求职材料、适度跟进以及持续拓展人脉,强调保持积极心态,将“被消失”视为通往更合适机会的“重新定向”。

💼 **职场“被消失”现象普遍存在,影响广泛:** 即使是像Tripadvisor前CEO这样的人物,在LinkedIn上也可能遭遇沟通中断。数据显示,提及“被消失”的职场求职者评论数量显著增长,近七成HR专业人士承认会切断与候选人的沟通,且“幽灵职位”现象也普遍存在,这给求职者带来极大困扰,并被描述为“令人沮丧”、“不公平”和“糟糕”的招聘体验。

🌟 **“被消失”可能是一种“伪装的祝福”:** 职业专家认为,如同约会一样,如果对方在沟通中消失,可能意味着双方并非最佳匹配。在职场中,如果公司或招聘团队未能及时沟通,这可能恰恰说明该环境并非真正重视你的技能和贡献。这种“沉默”或许是避免你进入不合适工作环境的信号,是一种“重新定向”的机会。

🚀 **求职者反击与应对策略:** 面对职场“被消失”,求职者并非完全被动。一项调查显示,约75%的劳动者曾忽略潜在雇主,尤其是Z世代,93%承认跳过面试。职业专家建议,求职者应积极采取策略:首先,建立超越具体职位的个人声誉,让人们了解你在公司之外的专业知识和贡献;其次,量身定制求职申请,突出可转移技能,并积极拓展目标行业的联系;再者,不要害怕适度跟进,礼貌询问状态或表达持续兴趣,因为忙碌或信息过载可能导致暂时无回应;最后,持续拓展人脉,保持求职的动力和可见性。

💡 **保持积极心态,迎接更优机会:** 尽管遭遇“被消失”令人沮丧,但保持积极心态和认识自身价值至关重要。真正重视你的公司会通过积极互动和跟进让你知晓。将“被消失”视为一种“重新定向”,而非个人能力的否定,有助于找到更契合自身发展和价值实现的工作机会。

“I laugh at it sometimes when I reach out to someone on LinkedIn and I get ghosted,” Kaufer recently admitted on the Grit podcast. “And I’m like, ‘Wow, that didn’t used to happen to me. But okay, get used to your new life.’”

Kaufer said he’s unbothered by people not responding to his messages. He explained that he kept a pretty low profile as Tripadvisor’s CEO, preferring to be in the thick of business problems and operations, only wanting to do speaking gigs when the publicity would help the company. 

But while Kaufer seems fine with slowly retreating from the limelight—even to the point of getting ignored by his own former peers on LinkedIn—job-seekers and managers are getting fed up with people not responding to them.

A career expert tells Fortune that there are a few common reasons why professionals get ghosted, and shares steps on how to deal with the silent rejection. The truth is ghosting isn’t always personal—and there’s no harm in following up, strengthening other industry connections, and tailoring professional materials to get visibility. Ghosting may even be a “blessing in disguise.”

“Getting ghosted or shut out after leaving a position can happen, and even high-level leaders aren’t immune to it,” Jasmine Escalera, career expert for Resume Builder, tells Fortune. “Always remember that rejection or silence is just part of the process, not a representation of how awesome you are as a candidate.”

CEOs aren’t the only ones getting ghosted

Tripadvisor’s former CEO being left on read is a high-profile example of a very common professional habit that’s hurting workers and employers alike.

The number of job candidate interview reviews on Glassdoor mentioning ghosting more than doubled, climbing 112%, between 2020 and 2023, according to the platform’s data. And hiring managers are even fessing up to doing it—about 69% of HR professionals admit to frequently closing a job search and cutting communication with candidates, according to recent data from Resume Builder and LiveCareer. Then there is the issue ofghost jobs”—fake job listings that employers put up to feign company growth. Three in five job candidates say they’ve encountered one of these false postings, never hearing back from employers on the opportunity. 

But despite applicants describing the tiring hiring process as “frustrating,” “inequitable,” and “poor,” being ghosted may actually not be the worst thing in the world. 

“Being ghosted can actually be a blessing in disguise. Just like in dating, if someone disappears without a word, they’re simply not the right match,” Escalera says. 

“The same goes for companies, hiring teams, or recruiters. If they’re not communicating, it could very well be a sign that they’re not the environment where your skills and contributions will be truly valued.”

In response to ghost jobs, hiring managers’ radio silence, and exhausting hiring processes, job-seekers are turning the tables on their potential bosses. About 75% of workers say they’ve ignored a prospective employer in the past year, according to 2025 data from Indeed. And Gen Z are the worst offenders—about 93% have admitted that they’ve skipped out on an interview. 

What workers should do when they’re getting ghosted 

Job-seekers may feel powerless when a connection or hiring manager has ghosted them—but career expert Escalera suggests a few ways workers can make the most of it.

    Build up a reputation beyond your role: Just like with the former Tripadvisor CEO, Escalera says some professionals get typecast into their role. If they leave, it makes it hard for others to see them out of the context of that job: “This is why it’s so important to build real relationships where people understand your expertise and contributions beyond your title or company.”Tailor your applications: When leaving a job or making a career pivot, ghosting might occur if a worker is no longer the perfect fit for new opportunities. “You might get shut out before you have a chance to prove you’re a fit. This is why it’s crucial not only to tailor your applications to highlight transferable skills but also to invest in networking and connections in the industry you’re hoping to move into.”Don’t be afraid to follow up: Double-texting is totally appropriate, and Escalera says it’s good to follow up with recruiters, hiring managers, and potential connections. “Politely ask for a status update or express continued interest in connecting. One no-response doesn’t always mean no. People get busy, inboxes get crowded, and professional persistence can often pay off.”Grow your network: Sometimes old connections still won’t respond after a follow-up, so it’s crucial for workers to expand their networks and keep the momentum up. “If you still don’t get a response, just keep building momentum by focusing on growing your network, applying to other roles, and staying visible.”

While it can be very dejecting for workers to be ghosted by others, Escalera says it’s important for professionals to keep their heads held high. The right companies or opportunities will come. 

“The right company will make it known they want you by engaging, following up, and making space for your brilliance,” Escalera says. “Keeping a positive mindset and knowing your worth helps reframe ghosting not as rejection, but redirection toward better-aligned roles and companies.”

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