Meta正在升级Threads平台的分析工具“Insights”，以帮助创作者更好地理解内容表现和用户互动。新功能将提供更详细的数据，包括点赞、回复、引用和转发等参与度指标，以及粉丝的地理和人口统计学数据。创作者还可以追踪内容发布后的表现变化，并了解内容被发现的渠道（如Instagram、Facebook或Threads应用内）。此次更新旨在为创作者提供更深入的指导，以在Threads上建立社群并实现增长，使Threads成为分享观点和激发对话的最佳平台。Threads用户数量增长迅速，已接近X平台。

📊 **Threads推出升级版“Insights”分析工具**：Meta旨在通过增强的分析功能，帮助创作者更好地理解他们在Threads平台上发布的内容表现，了解哪些内容能够激发对话和社群参与，从而指导创作者如何更成功地运营。

📈 **提供详细的互动和粉丝数据**：新版Insights允许用户查看点赞、回复、引用和转发等参与度指标，还能深入了解粉丝的地理位置和人口统计学特征，帮助创作者更精准地定位目标受众。

⏳ **追踪内容表现和发现渠道**：创作者现在可以追踪其帖子随时间推移的表现，无论是长久受欢迎还是迅速消退，并能看到内容是在Instagram、Facebook还是Threads应用内被发现的，为内容策略提供关键洞察。

🚀 **助力创作者社群建设和职业发展**：Meta致力于将Threads打造成分享新视角和帮助创作者建立社群的最佳平台，通过提供更全面的数据支持，赋能创作者在平台上实现增长，甚至构建社交媒体职业生涯。

Threads is growing fast, but creators still need better tools to thrive — so Meta is rolling out improved analytics by enhancing Insights to help them understand what’s working and why.

"We want Threads to be the best place for sharing perspectives that open conversations," a Meta spokesperson told Mashable. "We've heard from creators that they'd like more guidance on how to be successful on Threads, so we're continuously improving Insights to help them understand what content generates vibrant discussions in their communities."

If you're truly trying to grow as a content creator or influencer, you want to know what works for you and what doesn't. Enter: updated Threads Insights, which are intended to make it easier for users to see how their posts perform and where their content was discovered — key insights for users trying to create communities and fuel enough growth to create a social media career.

Now, Threads users can tap "Metrics" within the Insights dashboard to see stats like engagement by likes, replies, quotes, and reposts. If you tap "Followers," you can dive deeper into your followers' geographic and demographic data. You’ll also be able to track post performance over time, whether it has the long shelf life of a viral joke or fades quickly like a live posting of an event. You can also see where the content was discovered — Instagram, Facebook, or directly in the Threads app.

Threads is already catching up to X in daily users, with 115.1 million daily active users on the platform's iOS and Android apps in June 2025, according to data from market intelligence provider Similarweb (as reported by TechCrunch). In comparison, X had 132 million daily active users during the same time period.

Of course, Threads had a bit of a leg up when it came to attracting users — the app's ecosystem was born on Instagram, so users had a built-in community, and creating an account was simple. But according to the platform, more than a third of daily Threads users now follow mostly different accounts on Threads than on Instagram.

"We’re doing more to make Threads the best place for sharing fresh perspectives, and continuing to help creators build and grow their communities on Threads," a Meta blog post reads.