现代内容聚合公司构建于三个核心支柱之上，本文探讨了第一个支柱：模块化内容创建与摄取。内容聚合公司需要不断扩大其内容库，因此需要确保内容以模块化的方式创建和摄取，以便用户高效地找到所需内容。这有助于公司快速适应市场需求，并吸引大量用户访问其平台。文章还强调了内容格式化和标签化的重要性，以及自动化在内容创建和摄取过程中的关键作用。

🤔**内容聚合的核心：庞大且不断增长的内容库**: 内容聚合公司需要持续扩大其内容库，以满足用户需求，吸引更多流量，这使得内容创建和摄取成为其核心业务的关键环节。

📚**模块化内容：高效搜索和便捷使用**: 内容聚合公司通过将内容模块化，并使用标签进行分类，方便用户快速查找所需资料，提升用户体验，例如教师和学生可以快速找到高质量的教学材料。

⚙️**自动化是关键：格式化和存储**: 由于内容来源多样，格式各异（例如PPT、视频等），需要自动化技术来读取、格式化和存储各种内容，确保内容以一致的方式被处理和保存。

🏷️**标签化：内容的组织和检索**: 标签化是模块化内容的关键，通过为内容添加标签，可以帮助用户快速找到所需内容，例如，通过标签可以筛选出特定主题、学科或学习阶段的学习资料。

🚀**快速适应市场需求：敏捷性**: 模块化内容创建和摄取流程，使得内容聚合公司能够快速适应市场需求，及时提供用户所需的内容，从而保持竞争优势。

In our last blog post, we explained that modern aggregation companies are all built on the same three pillars. These pillars are worth a closer look, as they form the 'hidden' essence of these companies’ core businesses. Today, let's discuss the first pillar: modular content creation and ingestion. What does it entail, why is it useful, and what conditions should it meet?

The 'what' and the 'why' of an ever-growing content collection

In the content aggregation business, you can't do without a large amount of content. That is why companies tend to work on expanding their collections all the time. Some (such as publishers) create their own content and/or pull content off the internet. Others facilitate content creation by users.

Regardless of their approach, they make sure content is modular so as to facilitate the content ingestion process. Users need to find what they're looking for in an efficient way. Why? Ultimately, modern aggregation companies want to drive lots of traffic to their platforms. And if teachers and students know they can quickly find high-quality materials on a platform, that's where they’ll go.

This pillar represents a process that helps companies grow their content collections in an accurate, structured way. On top of that, it allows them to adapt to market demand fast, which is indispensable in this day and age.

The approach: any format, many labels

Modern content aggregation companies need to structure their vast, ever-growing content collections in an efficient way. Automation is key in this regard, especially when it comes to formatting and storing content.

Content is created in a myriad of formats — from PowerPoint presentations to videos. All these files need to be read and stored in a consistent way. To facilitate content ingestion, a platform should recognise and upload any piece of content in its own format.

When storing content, another form of automation is just as crucial: labelling. Labels help create modular content, so users can easily find what they’re looking for later on.

What about the whole picture?

Briefly put, the first pillar means companies unearth or create content, format it, and store it in a structured way (using labels).

Want to know more about the other two pillars as well as the concept of labelling? Keep an eye on our next blog posts.

Can you think of any organisation that excels at modular content creation and ingestion? And where does your business currently stand?