现代内容聚合公司建立在模块化内容创建和摄取、版权许可和内容分发平台三个支柱之上。本文重点关注第二个支柱：版权许可。它涉及哪些内容？为何重要？以及应满足哪些条件？文章探讨了多渠道内容多许可的概念，参与者包括出版商、在线教育机构和在线分销商，并指出将许可视为一种元数据的方法，可以帮助内容所有者解锁多个收入来源，并使最终用户能够更容易地获取所需内容。文章也强调了模块化内容多许可的重要性，以及其与内容创建和摄取的关联性。

🤔**多渠道内容多许可**：现代内容聚合公司通过自身渠道和第三方渠道（如图书分销商）分发教育内容，且同一内容在不同分销商处的分发方式（如价格和许可证）可能不同，包括付费和免费（非商业用途）两种许可类型。

🧑‍🏫**参与者**：出版商负责内容创作和分发，拥有自己的平台，并越来越多地提供第三方内容；在线教育机构不仅创建材料，还拥有自己的教育平台，部分情况下也会分发第三方内容；在线分销商不创建内容，专注于在其多内容许可平台上转售和重新分发内容。

💡**许可作为元数据**：版权许可可以帮助内容所有者解锁多个收入来源，例如通过多种形式（文本、视频等）提供内容，或通过多个渠道触达更广泛的目标受众，最终用户也能从中受益，不再依赖于单一平台获取特定内容。

🗂️**模块化内容多许可**：现代内容聚合公司应在模块化层面上对内容进行多许可，将许可视为一种元数据，这对于确保教育内容适合多个渠道和多许可至关重要。

🔗**与内容创建和摄取的关联**：模块化内容的多许可只有在内容聚合公司在模块化内容创建和摄取方面表现出色时才能实现。

As we've discussed in a previous blog post, all modern content aggregation companies are built on the same three pillars: modular content creation and ingestion, rights clearance, and a platform for content distribution. Today, let's have a closer look at the second pillar: rights clearance. What does it entail, why is it useful, and what conditions should it meet?

Multichannel content multi-licensing: what is it and who participate in it?

Modern content aggregation companies distribute educational content on their own channels as well as those from third parties (such as book distributors). On top of that, the way in which one piece of content is distributed may differ per distributor — for example, in terms of price and licence. To complicate the matter, there are two types of licences: paid and unpaid. The latter may be available for non-commercial use.

Basically, what we're dealing with is 'multichannel content multi-licensing.' Now, which players participate in it?

Publishers create and distribute content, have their own platforms, and increasingly offer content from third parties.

Online educators don't just create materials, but also have their own platforms with educational goals. In some cases, they distribute content from third parties, too.

Online distributors don't create content, but solely focus on reselling and redistributing content on their multi-content licensing platforms.

The approach: licensing as a type of metadata

Here's why this pillar is useful: it means content owners can unlock several revenue streams. They may want to provide content in different forms (for example, by using text and video). But even if they simply offer one piece of content through several outlets, they will reach a larger target audience.

The end user will also benefit, as they no longer depend on one platform if they're looking for a specific piece of content.

However, it's important to ensure educational content is suitable for several channels and multi-licensing. There's a myriad of licences out there, which doesn't make it much easier. What modern content aggregation companies should do is multi-license content at a modular level. This granular approach means licensing will become a form of metadata. So, if you think about it, licensing is a type of metadata!

What about the overarching picture?

In summary, multi-licensing modular content is paramount — and that's only possible if a modern content aggregation company excels at pillar one: modular content creation and ingestion.

Want to know more about the third pillar and the concept of labelling? Keep an eye on our next blog posts.

In the meantime, can you think of a company that has organised rights clearance perfectly? And where does your business currently stand?