This post is co-written with Joe Clark from Domo.
Data insights are crucial for businesses to enable data-driven decisions, identify trends, and optimize operations. Traditionally, gaining these insights required skilled analysts using specialized tools, which can make the process slow and less accessible.
Generative artificial intelligence (AI) has revolutionized this by allowing users to interact with data through natural language queries, providing instant insights and visualizations without needing technical expertise. This can democratize data access and speed up analysis.
However, companies can face challenges when using generative AI for data insights, including maintaining data quality, addressing privacy concerns, managing model biases, and integrating AI systems with existing workflows.
Domo is a cloud-centered data experiences innovator that empowers users to make data-driven decisions. Powered by AI and data science, Domo’s user-friendly dashboards and apps make data actionable, driving exponential business impact. Domo connects, transforms, visualizes, and automates data through simple integrations and intelligent automation, strengthening the entire data journey.
In this post, we share how Domo uses Amazon Bedrock to provide a flexible and powerful AI solution.
Domo’s purpose of using generative AI
The Domo enterprise data environment caters to a diverse customer base with varying data-driven requirements. Domo works with organizations that place a strong emphasis on deriving actionable insights from their data assets. Domo’s existing solution already enables these organizations to extract valuable insights through data visualization and analysis. The next step is to provide them with a more intuitive and conversational interface to interact with their data, empowering them to generate meaningful visualizations and reports through natural language interactions.
Domo.AI powered by Amazon Bedrock
Domo.AI simplifies data exploration and analysis by intelligently guiding you at every turn, from data preparation to forecasting to automation. It does this with natural language conversation, contextual and personalized insights with narrative and visual responses, and robust security and governance for a guided risk control experience.
Domo’s AI Service Layer is the foundation of the Domo.AI experience. Domo uses the Domo AI Service Layer with Amazon Bedrock to provide customers with a flexible and powerful AI solution. The AI Service Layer allows Domo to switch between different models provided by Amazon Bedrock for individual tasks and track their performance across key metrics like accuracy, latency, and cost. This enables Domo to optimize model performance through prompt engineering, preprocessing, and postprocessing, and provide contextual information and examples to the AI system. The AI Service Layer and its integration with Amazon Bedrock empower Domo to offer their customers the tools they need to harness AI throughout their organization, from data exploration using natural language-driven AI chat to custom applications and automations powered by a variety of AI models.
Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI. With Amazon Bedrock, you can quickly experiment with and evaluate top FMs for your use case, privately customize them with your data using techniques such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that orchestrate tasks using your enterprise systems and data sources. Because Amazon Bedrock is serverless, you don’t have to manage infrastructure, and you can securely integrate and deploy generative AI capabilities into your applications using the AWS services you’re already familiar with.
Solution overview
The following diagram illustrates the solution architecture and data flow.
The workflow includes the following steps:
- End-users interact with Domo.AI either through their website or mobile app. The end-user request first goes through an AI chat agent. The AI chat agent uses the capability of large language models (LLMs) to interpret user input, determine how to solve the user question or request using available tools, and form a final response. The request goes through guardrails, which are mechanisms and strategies to enforce the responsible, ethical, and safe use of the AI model. This helps make sure the responses generated by the AI chat agent are aligned with the organization’s responsible AI policies and don’t contain inappropriate or harmful content. Domo uses custom business logic to implement safeguards in their generative AI applications that are customized to their customers’ use cases and responsible AI policies. The Agent Planner component is responsible for orchestrating the various tasks required to fulfill the end-user request. It calls the Amazon Bedrock service through an API to create an execution plan, which involves selecting the appropriate tools and models to retrieve relevant information or perform custom actions. The tools refer to the various capabilities or actions that the AI chat agent can use to gather information and perform tasks. The tools provide the agent with access to data and functionality beyond what is available in the underlying LLM. The Tool Execution component is the process of invoking the selected tools and integrating their outputs to generate the final response. This allows the agent to go beyond the knowledge contained in the LLM and incorporate up-to-date information or perform domain-specific operations. As tools are run, user input is used to find semantically relevant information using vector search or to query private data from sources such as Amazon Redshift using Domo Cloud Amplifier, which is a native integration with cross-cloud systems to unlock data products at the speed businesses needs them. Vector search is a technique used to find semantically relevant information from unstructured data sources, such as knowledge base articles or other documents. By creating vector embeddings of the content, the AI chat agent can efficiently search for and retrieve information that is most relevant to the user’s query, even if the exact phrasing isn’t present in the source material. Information such as search or query results from Step 3 is returned to the AI chat agent, where either the agent solver component can aggregate results to formulate a final response, or, in the case of more complex queries, the agent can run another tool. Each of the components in the solution use the Domo AI Service Layer with Amazon Bedrock for planning and reasoning capabilities, converting user questions into SQL queries, or creating embeddings for vector search, and returning results in a natural language answer to the user’s question grounded by private customer data.
The following video of Domo.AI provides a more detailed overview of the product’s key features and capabilities.
Why Domo chose Amazon Bedrock
Domo chose Amazon Bedrock for the following benefits and features:
- Model choice – Amazon Bedrock provides Domo with access to a wide range of models, including best-in-class options and those from various providers such as Anthropic, AI21 Labs, Cohere, Meta, and Stability AI. This variety allows Domo to extensively test their services using different models, enabling them to select the most suitable option for each specific use case. As a result, Domo can accelerate their development process and deliver value to their customers more rapidly by taking advantage of this flexibility in model selection and experimentation. Security, compliance, and global infrastructure – Amazon Bedrock addresses crucial security and compliance concerns for Domo and their customers. With Amazon Bedrock, Domo makes sure that data remains within the AWS hosting environment, helping prevent model providers from accessing or training on customer data. With encryption in transit and at rest, along with restricted access to model deployment accounts, Amazon Bedrock provides robust data protection. Additionally, Domo has implemented multiple guardrails with varied control combinations to suit different applications and use cases. Amazon Bedrock offers a single API for inference, which facilitates secure communication between users and the FM. Additionally, the global infrastructure and compliance features of Amazon Bedrock enable Domo to scale and deploy their generative AI applications worldwide while adhering to data privacy laws and best practices. Cost – By using Amazon Bedrock, Domo has achieved significant cost savings, reporting a 50% reduction compared to similar models from other providers. The serverless access to high-quality LLMs eliminates the need for substantial upfront infrastructure investments typically associated with LLMs. This cost-effective approach allows Domo to experiment with and test various models without incurring the hefty expenses usually linked to LLM implementation and maintenance, thereby optimizing their resource allocation and improving overall operational efficiency.
In the following video, Joe Clark, Software Architect at Domo, shares how AWS has been instrumental for Domo in the generative AI space.
Getting started with Amazon Bedrock
With Amazon Bedrock, teams and individuals can immediately start using FMs without having to worry about provisioning infrastructure or setting up and configuring ML frameworks.
Before you get started, verify that your user or role has permission to create or modify Amazon Bedrock resources. For details, see Identity-based policy examples for Amazon Bedrock.
To access the models in Amazon Bedrock, on the Amazon Bedrock console, choose Model access in the navigation pane. Review the EULA and enable the FMs you’d like in your account.
You can start interacting with the FMs through the following methods:
- Directly on the Amazon Bedrock console using the Amazon Bedrock playgrounds Programmatically using the Amazon Bedrock API and SDKs In a console terminal using the Amazon Bedrock CLI
Conclusion
Amazon Bedrock has been instrumental in enhancing data insights and visualization capabilities at Domo through generative AI. By providing flexibility in FM selection, secure access, and a fully managed experience, Amazon Bedrock has enabled Domo to deliver more value to their customers while reducing costs. The service’s security and compliance features have also allowed Domo to serve customers in highly regulated industries. By using Amazon Bedrock, Domo has seen a 50% reduction in cost compared to a similarly performing model from another provider.
If you’re ready to start building your own FM innovation with Amazon Bedrock, refer to Getting started with Amazon Bedrock. To learn more about other intriguing Amazon Bedrock applications, see the Amazon Bedrock section of the AWS Machine Learning Blog.
About the Authors
Joe Clark is software architect for the Domo Labs team and lead architect for Domo’s AI Service Layer, AI Chat, and Model Management. At Domo, Joe has also led development of features including Jupyter Workspaces, Sandbox, and Code Engine. With 15 years of professional software development experience, he has previously worked on IoT and smart city initiatives.
Aman Tiwari is a General Solutions Architect working with independent software vendors in the data and generative AI vertical at AWS. He helps them design innovative, resilient, and cost-effective solutions using AWS services. He holds a master’s degree in Telecommunications Networks from Northeastern University. Outside of work, he enjoys playing lawn tennis and reading books.
Sindhu Jambunathan is a Senior Solutions Architect at AWS, specializing in supporting ISV customers in the data and generative AI vertical to build scalable, reliable, secure, and cost-effective solutions on AWS. With over 13 years of industry experience, she joined AWS in May 2021 after a successful tenure as a Senior Software Engineer at Microsoft. Sindhu’s diverse background includes engineering roles at Qualcomm and Rockwell Collins, complemented by a Master’s of Science in Computer Engineering from the University of Florida. Her technical expertise is balanced by a passion for culinary exploration, travel, and outdoor activities.
Mohammad Tahsin is an AI/ML Specialist Solutions Architect at Amazon Web Services. He lives for staying up to date with the latest technologies in AI/ML and helping guide customers to deploy bespoke solutions on AWS. Outside of work, he loves all things gaming, digital art, and cooking.
