Meta 推出 AI Studio，让用户能够创建自己的 AI 分身，并将其用于 Instagram 或网页。AI 分身可以代表用户与粉丝进行互动，包括回复评论和进行聊天。用户可以自定义 AI 分身的个性，包括内容、避免的话题和链接。Meta 还将允许用户创建全新的 AI 角色，并将其部署到 Meta 的其他应用中。

👤 **Meta 推出 AI Studio，让用户能够创建自己的 AI 分身**，并将其用于 Instagram 或网页。AI 分身可以代表用户与粉丝进行互动，包括回复评论和进行聊天。用户可以自定义 AI 分身的个性，包括内容、避免的话题和链接。

👥 **AI Studio 还允许用户创建全新的 AI 角色**，并将其部署到 Meta 的其他应用中。Meta 希望通过这种方式，与 Character.AI 和 Replika 等公司竞争，这些公司已经拥有了大量的 AI 角色，并吸引了大量用户。

👦 **Meta 意识到 AI 角色存在潜在的风险**，例如 AI 角色可能会说一些令人反感的话。为了避免这种情况，Meta 在 AI Studio 中加入了多个控制机制，例如要求用户明确标注 AI 角色，并让用户列出 AI 角色不应参与的话题。

👧 **Meta 已经开始测试 AI 角色**，例如让一些名人创建了自己的 AI 分身。Meta 认为，通过这种方式可以帮助用户更好地理解 AI 角色，并减少潜在的风险。

Meta is opening up the ability for anyone in the US to create AI versions of themselves in Instagram or on the web, with a new tool called AI Studio.

The pitch is that creators and business owners will use these AI profiles to talk to their followers on their behalf. They’ll be able to talk directly with humans in chat threads and respond to comments on their author’s account. Meta says Instagram users in the US can get started with AI Studio via either its website or by starting a new “AI chat” directly in Instagram.

In a blog post on Monday, the company writes that “creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share.” The post goes on to say that creators will be able to toggle things like auto-replies from their AI and dictate which specific accounts it’s allowed to interact with.

AI Studio also allows for the creation of totally new AI characters that can be deployed across Meta’s apps. Here, Meta is coming after startups like Character.AI and Replika, where people already talk to — and even fall in love with — themed chatbots. Like OpenAI’s custom GPT store, Meta will also surface the AI characters people make for others to try.

Meta’s first pass at this concept was having a handful of celebrities create AI versions of themselves with the same likeness but different names and personas. At the time, Meta said it took that approach because it worried about AI versions of celebrities saying problematic things on behalf of their human counterparts. (Even with the controls built into AI Studio, this is still bound to happen. It’s generative AI we’re dealing with, after all.)

Meta

It seems that Meta is at least aware that this is dicey territory. The company says that AI profiles are clearly labeled everywhere they appear. A company handbook for creators goes into more detail about the AI creation process, and it looks like the onus is on the creator to list the topics an AI won’t engage on. One of Meta’s example questions that an AI can be told to not respond to: “Should I invest in crypto??”