Hidden Forces feed 2024年07月17日
Aesthetic Intelligence: How to Boost it and Use it in Business and Beyond | Pauline Brown
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在《Hidden Forces》第108集中,前LVMH北美区主席Pauline Brown分享了她三十多年的奢侈品行业经验,讲述了如何培养和提升审美智力,以及这种智力如何改善个人生活质量和商业繁荣。她认为审美不仅在生活中重要,在商业中同样关键,并且可以通过锻炼来提高。Pauline Brown通过具体的案例和练习,指导听众如何锻炼自己的“审美肌肉”。

🌟 Pauline Brown提出,审美智力在个人生活和商业中都具有重要作用。她以苹果、戴森等公司为例,证明了审美领导力能够转变整个公司和行业。

🎨 她强调,每个人的审美智力都有提升的空间,这需要时间和努力,就像锻炼身体一样。她介绍了提高审美的四个练习步骤:调谐、解释、表达和策展。

🧠 调谐是指提高对环境及其刺激因素的意识;解释是将感官刺激的情感反应转化为审美立场、偏好或表达的思想基础;表达是清晰传达品牌、产品或服务的审美理念;策展则是整合和编辑各种输入和理念以实现最大影响。

In Episode 108 of Hidden Forces, Demetri Kofinas speaks with Pauline Brown, the former Chairman of North America for LVMH, the world’s leading luxury goods company. Pauline has over thirty years’ experience acquiring, building, and leading some of the world’s most influential, luxury brands. In this conversation, she shares insights about how anyone can strengthen and grow his or her own aesthetic intelligence and apply that intelligence towards enhancing the quality and prosperity of one’s life and business.

Pauline’s case for aesthetic intelligence rests on four basic points. The first is simply that aesthetics matter, not only in life but also in business. The second is that aesthetic intelligence can be cultivated. In fact, each of us possesses far more capacity than we use; aesthetic vision and leadership also have the power to transform companies and even entire sectors, as has been proven time and again by companies like Apple, Dyson, and others. Lastly, in the absence of aesthetics, most businesses are susceptible to potentially fatal challenges. In other words, when a company’s aesthetics fail, so does the company.  

Her overall message is that aesthetics matter and that they can be cultivated. As Pauline says: “Although I believe that each of us has the potential to boost our aesthetic intelligence, it takes time and effort. It is just like developing other muscles.”  In this episode, we learn approaches and concrete exercises for building one’s “aesthetic muscles” and using them to win over customers, starting with exercises for enhancing what Pauline Brown calls (1) attunement, which she defines as “developing a higher consciousness of one’s environment and the effect of its stimuli;” (2) interpretation, which means “translating one’s emotional reactions (both positive and negative) to sensorial stimuli into thoughts that form the basis of an aesthetic position, preference, or expression;” (3) articulation, or expressing the “aesthetic ideals for one’s brand, product, or service such that team members not only grasp the vision but can execute on it with precision;” and (4) curation, or “organizing, integrating, and editing a wide variety of inputs and ideals to achieve maximum impact.” 

According to Pauline Brown: “When it comes to aesthetics, editorial command is all-important; as Coco Chanel said, “Elegance is refusal.”  

You can access the transcript and rundown to this week’s episode through the Hidden Forces Patreon Page. All subscribers are granted access to our overtime feed, which can be easily added to your favorite podcast application.

Producer & Host: Demetri Kofinas

Editor & Engineer: Stylianos Nicolaou

Subscribe & Support the Podcast at http://patreon.com/hiddenforces

Join the conversation on Facebook, Instagram, and Twitter at @hiddenforcespod

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审美智力 商业成功 生活品质
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