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LLMDistill4Ads: Using Cross-Encoders to Distill from LLM Signals for Advertiser Keyphrase Recommendations at eBay
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本文提出一种基于LLM知识蒸馏的两步法,用于优化eBay广告关键词的检索效果,通过多任务训练提升模型性能,避免搜索系统过度拥挤,提高卖家满意度。

arXiv:2508.03628v1 Announce Type: cross Abstract: Sellers at eBay are recommended keyphrases to bid on to enhance the performance of their advertising campaigns. The relevance of these keyphrases is crucial in avoiding the overcrowding of search systems with irrelevant items and maintaining a positive seller perception. It is essential that keyphrase recommendations align with both seller and Search judgments regarding auctions. Due to the difficulty in procuring negative human judgment at scale, employing LLM-as-a-judge to mimic seller judgment has been established as the norm in several studies. This study introduces a novel two-step LLM distillation process from a LLM-judge used to debias our Embedding Based Retrieval (EBR) model from the various biases that exist in click-data. We distill from an LLM teacher via a cross-encoder assistant into a bi-encoder student using a multi-task training approach, ultimately employing the student bi-encoder to retrieve relevant advertiser keyphrases. We show that integrating a knowledge distillation process from LLMs in a multi-task training setup enhances bi-encoder performance in retrieving relevant advertiser keyphrases at eBay.

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LLM知识蒸馏 eBay广告 关键词推荐 多任务训练 模型优化
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