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I work at Anthropologie. Here are 6 mistakes I always see customers make.
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在Anthropologie工作两年多的时间里,我观察到顾客们常常会犯一些重复性的错误,这些错误不仅影响了购物体验,也可能导致不必要的麻烦。例如,许多顾客在试衣间留下衣物而不顾及退货政策,或者忽视了配饰在提升整体造型中的重要作用。此外,只探索店内部分区域、不了解店员职责以及忽视退货政策中的细节,都是顾客容易犯的错误。了解并避免这些常见误区,能帮助顾客更有效地利用店员的专业知识,享受更顺畅、更满意的购物过程。

🛍️ 忽视销售人员的专业建议:店员拥有丰富的服装搭配和选品经验,能为顾客提供个性化的造型建议和寻找隐藏的精品。许多顾客未能充分利用这项资源,错过了提升购物体验和发掘更多风格的可能性。

🧹 试衣间礼仪不佳:随意丢弃试穿过的衣物,不仅会给店员增加工作负担,也影响了购物环境的整洁和效率。顾客应将不想要的衣物归还给店员,保持试衣间的有序。

✨ 低估配饰的重要性:配饰是提升整体造型的关键,一条别致的项链或一条亮色的围巾都能为基础款服装注入个性和亮点。探索店内丰富的配饰选择,能为顾客的衣橱带来更多惊喜。

🗺️ 局限于店内单一区域:Anthropologie提供从服装、配饰到家居装饰、美妆等多样化产品。顾客应尝试探索店内所有区域,发掘更多超出预期的商品,丰富购物体验。

📜 忽略退货政策和限制:不了解或忽视退货政策(如退货时效、商品标签是否完好等)可能导致退货受阻。建议顾客在不确定时,先在家试穿,并在规定时间内退还未剪吊牌的商品,以确保顺利退货。

While working at Anthropologie, I've seen different customers make the same mistakes.

I've worked at Anthropologie for over two years and have witnessed a lot of recurring mistakes that customers should be aware of.

From exploring only part of the store to ignoring return policies, here are six common mistakes I see customers make when they shop at Anthropologie.

Failing to use the sales associates' expertise

Sales associates are experts at styling both mannequins and customers.

Anthropologie associates can transform a shopping experience from good to great. However, I find that many customers don't ask us for assistance.

Associates have extensive knowledge of clothing and styling and are experts in tracking down hidden gems. We can answer questions about specific pieces, recommend flattering outfits, and curate looks that suit a specific style and budget.

My store even has personal stylists to assist customers in the fitting room.

Displaying poor dressing room etiquette

Bad dressing room etiquette leads to a disarrayed, inefficient shopping environment that disrupts customer and employee flow. At my store, customers frequently leave trails of clothing around the fitting rooms.

I advise customers to practice proper etiquette by returning unwanted items to the sales associate and ensuring the space is ready for the next customer.

Associates aren't expecting garments to be perfectly hung or folded, but returning items helps to maintain order.

Underestimating the importance of accessories

Accessories can easily elevate an outfit, but many customers overlook their potential to enhance an ensemble.

A statement necklace, a vibrant scarf, or eye-catching earrings can inject personality and flair into almost any outfit.

Exploring Anthropologie's diverse range of accessories may inspire customers to experiment with new styles and revitalize their wardrobes.

Exploring only one area of the store

Customers should explore all parts of the store, including the home-decor section.

Anthropologie carries a variety of products, including apparel, accessories, home decor, and beauty essentials. However, some customers only explore a single department.

I encourage customers to venture beyond their comfort zones to enhance their shopping experience.

Ignoring return policies and restrictions

Understanding return policies and restrictions is crucial for a seamless shopping experience. Failing to follow Anthropologie's return policies can cause frustration, particularly when customers attempt to return sale items with additional markdowns.

If a customer isn't sure about a piece, I recommend trying on clothes at home and promptly returning them within 30 days. Customers must also refrain from cutting tags off, as removing them voids the item's eligibility for return.

Maintaining an item's original condition and preserving tags facilitates a smooth return transaction.

Not understanding associate responsibilities

Many customers approach sales associates stationed at the cash register or in certain zones with lengthy inquiries. Sales associates often operate within designated zones, so they may be unable to assist with a request outside their assigned area.

For example, if an associate is zoned at the register, they have to stay there to process transactions. Similarly, associates zoned in the fitting room may be unable to retrieve items from other areas of the store.

Instead, look for associates who are restocking shelves or organizing displays. These employees have the flexibility to locate items or answer lengthy questions.

This story was originally published on March 13, 2024, and most recently updated on July 29, 2025.

Read the original article on Business Insider

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Anthropologie 购物技巧 顾客服务
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