运动休闲品牌Outdoor Voices的创始人泰·哈尼（Ty Haney）在经历五年的分离后，已正式重返公司。哈尼在品牌Instagram上发布的视频中表示，她过去九个月一直在为品牌开发新系列。她表示非常高兴能重新担任创始人、所有者和合作伙伴的角色。哈尼在2020年与OV分道扬镳，此前公司在2019年每月亏损高达200万美元。尽管如此，哈尼曾公开批评OV偏离了品牌初衷。如今，在私募股权公司Consortium Brand Partners收购OV后，哈尼带着品牌回归了“Doing Things”的使命，旨在通过运动最大化快乐并庆祝汗水，并重新集结了最初的创意团队和一些新成员。

📈 创始人回归与品牌使命重塑：Outdoor Voices创始人泰·哈尼在2020年与公司分离后，现已重返品牌，并表示将带领品牌回归其“Doing Things”的使命，即通过运动最大化快乐并庆祝汗水。她同时也在积极参与新系列的开发。

📉 品牌经历的财务困境与公开批评：在哈尼离开期间，Outdoor Voices曾面临严重的财务问题，据报道2019年每月亏损高达200万美元。哈尼本人也曾公开批评品牌“失去了方向”，显示出其对品牌发展路径的担忧。

🤝 私募股权收购与未来发展：私募股权公司Consortium Brand Partners于今年六月收购了Outdoor Voices，并表示将重塑品牌最初的“人、地球、产品”核心支柱。公司总裁表示，尽管品牌曾面临业务框架内的挑战，但目前已达到最健康的状态。

👥 团队重组与新旧融合：哈尼表示，她很高兴能重新集结最初的创意团队，并引入一些新成员，这预示着品牌在人才和创意方面将有新的活力和方向。

Outdoor Voices founder Ty Haney is back at the athleisure brand she founded in 2013.The parties separated after reported financial struggles, and Haney publicly criticized the brand.Haney's return follows OV's recent acquisition by a private equity firm.

Outdoor Voices is going founder mode — literally.

The apparel brand Tyler Haney founded in 2013 said Monday that it was bringing the entrepreneur back after a controversial five-year separation.

Haney said in a video posted to the brand's Instagram on Monday that she'd been working on a new collection with the brand for about the last nine months.

"I'm so excited to step back into this role as founder, as an owner, and as a partner," she said in the video.

As of Monday, the brand had deleted all other content aside from the video from its Instagram page.

Haney and OV parted ways in 2020 after the company had reportedly sustained losses of as much as $2 million a month in 2019, Business of Fashion reported.

OV's new leadership told Business Insider in 2021 that the company had managed to turn a profit for the first time.

But, from the sidelines, Haney publicly criticized OV as missing the mark.

"Yikes! Y'all have lost your way," she posted in a since-deleted comment from 2023 on a photo of a green polo dress that the brand posted on social media.

"The future is not bright for the OG Exercise Dress," she said in another post from 2023.

Haney went on to launch new ventures, including a plant-based energy drink and a blockchain customer loyalty community called TYB.

Now back at OV, Haney said she's bringing the brand back to its "Doing Things" mission to "maximize happiness through movement and celebrate sweat."

"It's been super cool to reassemble the OG creative team and some new players," Haney said.

Private equity firm Consortium Brand Partners said in June that it had acquired Outdoor Voices with the intent of re-establishing the "core pillars" Haney founded the brand on: people, planet, and product.

CBP also owns a majority stake in Reese Witherspoon's Southern lifestyle brand Draper James.

CBP president Jonathan Greller said in a June statement that Outdoor Voices "faced challenges within its business framework," but that the brand is now the "healthiest it's ever been."