Fortune | FORTUNE 07月27日 00:22
Gwyneth Paltrow tackles Astronomer’s most common questions as ‘very temporary’ spokesperson — ‘OMG! What the actual f’
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

在一次演唱会上的“亲吻门”事件后,一家数据基础设施和运营公司(Astronomer)的CEO和HR主管双双辞职。该公司随后发布了一段由演员格温妮丝·帕特洛出镜的视频,以幽默的方式回应了公众的疑问,并借此机会宣传了公司的业务和即将举行的活动。此次事件虽然引发了广泛关注,但公司希望借此机会将焦点重新拉回其核心业务,即Apache Airflow的数据、机器学习和人工智能流水线自动化。

📊 **高管不当行为引发关注与辞职**:Astronomer公司的CEO和HR主管在一次Coldplay演唱会上,于“亲吻机”环节被拍到拥抱,随后引发了外界对其关系的猜测。此事导致两人最终辞去了各自的职务,给公司带来了不小的公关危机。

🎬 **名人效应助力公司营销**:为了应对公众的关注和猜测,公司聘请了知名演员格温妮丝·帕特洛拍摄了一段视频。帕特洛以轻松幽默的语气,回应了关于公司文化和业务的常见问题,巧妙地将负面新闻转化为推广公司产品(Apache Airflow)和活动的契机,有效引导了公众视线。

🚀 **借势营销成功转移焦点**:公司通过帕特洛的视频,不仅回应了“亲吻门”事件,还强调了公司在数据、机器学习和人工智能流水线自动化方面的专业能力。这种“反向操作”的营销策略,使得公司在经历公关危机后,反而获得了更高的公众认知度和对业务的关注。

💡 **公司文化与员工关系的新视角**:此次事件也引发了对公司文化和员工之间关系的讨论。尽管高管的个人行为带来了负面影响,但公司通过坦诚的回应和创新的营销方式,展示了其应对危机的能力,并试图将事件的影响转化为积极的品牌建设机会。

Astronomer showed it also has a sense of humor after its CEO and HR chief resigned amid fallout from a kiss-cam moment that captured them hugging during a Coldplay concert.

The data infrastructure and operations company posted a video late Friday of actress Gwyneth Paltrow, who said she was hired on a “very temporary basis” to speak on behalf of the more than 300 employees at Astronomer.

“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” she said. 

The first question was shown in text on screen as, ‘OMG! What the actual f,’ to which Paltrow enthusiastically replied, “Yes, Astronomer is the best place to run Apache Airflow unifying the experience of running data, ML, and AI pipelines at scale! We’ve been thrilled so many people have a newfound interest in data workflow automation!”

The other common question shown on screen was, “How is your social media team holding,” prompting Paltrow to respond by saying, “Yes, there is still room available at our Beyond Analytics event in September.”

The video came at the end of a tumultuous period for Astronomer. The once-obscure company went viral after Coldplay singer Chris Martin, who was previously married to Paltrow, spotted the company’s Andy Byron and Kristin Cabot hugging during a kiss-cam moment at a concert and said they are “having an affair or they’re just very shy.” 

Byron, who is married, and Cabot, attempted to hide from the cameras. They have since resigned from their respective roles as CEO and HR chief.

On Monday, Astronomer’s interim CEO and cofounder, Pete DeJoy, addressed the public for the first time since taking over for his scandal-laden predecessor.

“The events of the past few days have received a level of media attention that few companies—let alone startups in our small corner of the data and AI world—ever encounter,” he wrote on LinkedIn. “The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name.”

Meanwhile, Paltrow also sought to help steer the public away from the scandal in her video for Astronomer on Friday.

“We will now be returning to what we do best: delivering game-changing results for our customers,” she said cheerfully. “Thank you for your interest in Astronomy.”

Introducing the 2025 Fortune 500

, the definitive ranking of the biggest companies in America. 

Explore this year's list.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

Astronomer 亲吻门 公关危机 借势营销 格温妮丝·帕特洛
相关文章