谷歌宣布推出一项新的AI购物功能，能够为用户提供个性化的穿搭和家居装饰建议，并连接到外观相似的商品。该功能将作为Google AI Mode搜索体验的一部分，于今年秋季在美国上线。这是对谷歌“Vision Match”工具的扩展，过去该工具仅限于单一服装的匹配。新版本将能够生成完整的服装搭配和房间设计理念。用户只需通过文本提示，AI即可生成视觉选项，并从谷歌购物图谱中匹配用户可能喜欢的商品。此项升级完全免费，并与此前发布的“虚拟试穿”功能以及更新的商品价格提醒功能同步推出，旨在简化购物流程，帮助用户更高效地发现心仪商品并把握优惠时机。

✨ **AI驱动的个性化购物体验升级**：谷歌新推出的AI购物功能，基于其“Vision Match”技术，能够根据用户的文本提示生成完整的服装搭配和家居设计创意，极大地拓展了AI在购物领域的应用范围，为用户提供更具个性化和视觉化的购物参考。这项功能将集成到Google AI Mode搜索体验中，方便用户直接获取相关建议。

🛍️ **强大的商品匹配与连接能力**：该功能的核心优势在于能够利用谷歌庞大的“Shopping Graph”（包含500亿商品数据）来匹配并推荐外观相似的商品。这意味着用户看到的AI生成创意，可以直接转化为可购买的实际商品链接，有效缩短了从灵感产生到购买决策的流程，提升了购物的便捷性和效率。

🏠 **室内设计领域的创新应用**：相较于市面上已有的AI图像生成工具，谷歌的Vision Match在室内设计方面提供了独特的优势。虽然它不支持上传图片进行设计，但通过文本提示就能生成多样化的房间设计理念，并直接关联到可购买的家居产品，为用户提供了将家居梦想变为现实的实用途径。

🆓 **免费且易于使用的AI工具**：谷歌此次推出的AI购物功能，包括升级后的Vision Match和“虚拟试穿”工具，均对美国用户免费开放。这种免费策略降低了用户的使用门槛，鼓励更多用户尝试和体验AI技术带来的便利，同时也表明了谷歌在推广AI应用方面的决心。

🔔 **智能价格提醒优化体验**：伴随AI购物功能的更新，谷歌还优化了其商品价格提醒功能。用户现在可以设定偏好的尺寸、颜色和预算范围，当商品价格符合条件时，谷歌会主动通知用户。这一改进旨在帮助消费者更精准地抓住购买时机，避免错过心仪商品的优惠活动，进一步提升了购物的智能化和经济性。

Today, Google announced a new AI shopping feature that can suggest outfits and home decor ideas, plus connect users with products that look similar to its recommendations. The feature will be available to U.S. users within the Google AI Mode search experience this fall.

The feature is an expansion of Google's "Vision Match" tool, which previously only worked on singular garments. Users could describe a piece of clothing in Search, and the feature would generate images of the garment based on the prompt before finding shoppable items that resembled it. Now, Vision Match will soon be able to devise entire outfit suggestions and room design ideas.

"Our Vision Match technology will generate a range of visual options for your query and use the 50 billion products in the Shopping Graph to show product listings or visual matches we think you’ll like," said Danielle Buckley, Google's Director of Product, Consumer Shopping, in a company blog post.

Interior design, in particular, is already a popular use case for AI image generation; dedicated tools like VisualizeAI and RoomsGPT exist for that specific purpose. Unlike those tools, Google's Vision Match won't be able to produce ideas based on uploaded images — just text prompts. But its real-life buying recommendations should streamline the process of turning a concept into reality. (Notably, Vision Match's new capabilities will also be completely free to use.)

The news comes alongside Google's formal launch of the Clueless-esque "try it on" tool it first announced at Google I/O in May. (It's now available to all U.S. users on mobile and desktop.) To use it, simply tap the "try it on" icon on Google's product listings for shirts, pants, or dresses and upload a full-length photo of yourself. Google's AI will then show you how the garment might look on you. Mashable's Timothy Beck Werth was "equally impressed and mortified" by its results when he tested the beta version of the tool this spring.

Google has also timed its Vision Match upgrade with a useful update to its price alerts feature. U.S. users can now pick their preferred size, color, and/or budget when they start tracking a product's price. (Waiting to buy some Puma Ballet Speedcats until they're at least 20% off? Google can flag you when the moment strikes.)

"The Shopping Graph has products and prices from all across the web — so we’ll let you know when there’s an offer that meets your criteria," Buckley wrote in the blog post. "No more constantly checking to see if that bag you’re eyeing is finally at the right price for you or forgetting to come back to a product you loved!"