Target宣布将于7月28日全面取消其价格匹配政策，这意味着消费者将无法再以购买时或购买后14天内，在其他指定零售商（如亚马逊和沃尔玛）找到的更低价格来匹配Target的商品价格。此举使Target与亚马逊和沃尔玛等大型零售商一样，不再提供价格匹配保障。Target方面表示，大多数顾客会在Target内部进行价格比较，暗示已在Target找到最优价格。然而，此政策调整也可能与即将到来的关税导致的价格上涨有关，一些日常商品（如可可粉）已出现近80%的价格涨幅。价格匹配政策的取消，意味着消费者需要自行承担提前研究比价的责任，以确保获得最大优惠。

🎯Target将于7月28日正式停止执行价格匹配政策，该政策此前允许顾客在购买商品时或购买后的14天内，将商品价格与亚马逊和沃尔玛等指定零售商的更低价格进行匹配，以获得额外节省。

📉此项政策的取消使Target与亚马逊、沃尔玛等主要竞争对手站在同一行列，它们均已不再提供全面的价格匹配保障。Target的理由是顾客主要在Target内部进行价格比较，暗示其价格已具竞争力。

📈此次政策调整的时机也恰逢潜在的价格上涨，据Reddit用户和Business Insider报道，由于关税影响，可可粉等日常商品价格已大幅上涨，这可能也是Target调整策略的原因之一。

🛒价格匹配政策作为消费者在竞争激烈的零售市场中的一项“储蓄安全网”，其取消将使消费者在购物时需要承担更多的研究和比价责任，以确保能获得最优惠的价格。

For savvy shoppers, finding a good deal isn't enough. After you've hit checkout, if you find a better price elsewhere, price matching policies can be the key to maximizing your savings. At many big box stores, retailers offer price matching, AKA, if you find a product at a better price elsewhere, a retailer matches the cheaper price. Target was one of the biggest retailers to offer price matching, but that comes to an end on July 28.

As reported by Retail Dive, Target is ending its price-match policy. Previously, the retailer allowed customers to price match products at the time of or within 14 days of purchase. Target did restrict where customers could price match from, only matching Amazon or Walmart prices. But as of July 28, Target will end its price-match policy completely, joining the likes of those same retailers — Amazon and Walmart — as big name brands without price-match guarantees.

In a statement to Retail Dive, a spokesperson for Target said that customers, "overwhelmingly price match Target and not other retailers," implying that customers were already finding the best price at the retailer.

However, the change in policy comes in the face of looming price hikes due to tariffs. Reddit users claiming to be Walmart employees took to Reddit to detail the price hikes on everyday products like cocoa powder, which have jumped nearly 80% in price. Reporting from Business Insider showed that similar products faced the same increase in prices.

So what does this mean for consumers? Price matching helps shoppers in a crowded retailer market. It serves as a savings safety net; if you were to purchase a product at one retailer and find it cheaper at another, you could price match it to get the extra savings. Without these policies, it leaves the responsibility on the consumer to do the research ahead of time to ensure the most savings.

Target shoppers still have time to enjoy the retailers price-match policy before it comes to an end on July 28.