Fortune | FORTUNE 07月15日 23:58
TikTok’s owner is reportedly building a headset to compete with Apple’s Vision Pro and Meta’s Quest
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

据报道,字节跳动正在开发混合现实头显,这使其与Meta和苹果展开竞争。目前尚不清楚该头显是否将在美国发布,以及发布的时间表和成本。混合现实头显市场表现不一,但字节跳动似乎认为仍有增长空间。据《The Information》报道,字节跳动的子公司Pico(生产Pico 4 VR头显)正在负责开发这款眼镜,将与Meta Quest竞争,并在一定程度上与苹果Vision Pro竞争。与苹果(以及当前的Quest产品)不同,据报道,Pico眼镜将小巧轻便,但不会融入时尚设备,如Meta与Ray-Ban和Oakley母公司EssilorLuxottica的合作或Snap的AI眼镜。据报道,字节跳动和Pico正在为该设备开发“专用芯片,以处理来自传感器的数据,以最大程度地减少用户在AR中看到的内容与他们的实际动作之间的延迟”。但许多其他细节仍不确定。价格尚未讨论,并且仍不确定字节跳动是否会将这款眼镜瞄准美国市场,假设它们最终发布。Pico的其他头显没有在北美销售,字节跳动和特朗普政府的关系至少是不够融洽。美国政府已经禁止了TikTok,但特朗普已经多次暂停了该禁令的执行,希望为这个社交网络找到一个美国买家。两周前,特朗普说他已经找到一组“非常有钱的人”来购买TikTok,但尚未透露他们是谁(尽管他承诺会这样做)。字节跳动一直不愿出售TikTok,并且没有就特朗普的说法发表任何公开声明。

🔍 据报道,字节跳动旗下子公司Pico正在研发混合现实头显,旨在将虚拟对象叠加在用户的真实世界视野上,这将使其与Meta Quest和苹果Vision Pro展开竞争。

⚙️ Pico眼镜据称将采用小巧轻便的设计,并配备专用芯片以处理传感器数据,从而最大程度地减少用户在AR体验中的延迟,提升交互体验。

📈 尽管混合现实头显市场目前表现不一,但字节跳动似乎对市场增长充满信心,并致力于在该领域拓展业务,显示出其进军元宇宙的决心。

🇺🇸 尽管Pico眼镜的开发进展迅速,但字节跳动是否将其推向美国市场仍存在不确定性,这主要受到其与特朗普政府紧张关系的影响。

🔗 字节跳动与特朗普政府在TikTok出售问题上存在复杂关系,尽管特朗普声称已找到潜在买家,但字节跳动并未出售TikTok,这或将对Pico眼镜的国际化进程产生影响。

    TikTok owner ByteDance is reportedly building a mixed-reality headset. That would put it in competition with Meta and Apple. It’s unclear whether the headset will be released in the U.S. and, if so, when or what it would cost.

The market for mixed-reality headsets has been decidedly, well, mixed so far, but ByteDance seemingly thinks there’s room for growth.

The Information reports a subsidiary of the TikTok owner is working on a mixed-reality device that would layer objects over your real world view. Pico, which made the Pico 4 VR headset, is reportedly overseeing the creation of the goggles, which would compete with the Meta Quest and, to a lesser extent, Apple’s Vision Pro.

Unlike Apple (and current Quest products), the Pico goggles are said to be small and lightweight, but aren’t blended into fashion devices, like Meta’s tie-in with Ray Ban and Oakley owner EssilorLuxottica or Snap’s AI Spectacles.

ByteDance and Pico are building “specialized chips for the device that will process data from its sensors to minimize the lag or latency between what a user sees in AR and their physical movements,” according to The Information. But many other details are still unknown.

Pricing hasn’t been discussed and it’s still uncertain if ByteDance will target the U.S. market with these goggles, assuming they’re ultimately released. Pico’s other headsets are not sold in North America and ByteDance and the Trump administration have an uneasy relationship at best. TikTok has already been banned by the U.S. government, but Trump has paused the enforcement of that ban several times, hoping to secure a U.S. buyer for the social network.

Over two weeks ago, Trump said he had found a group of “very wealthy people” to buy TikTok, but has not yet revealed who they are (despite promising to do so). ByteDance has been resistant to selling TikTok and has not made any public statements about Trump’s claim.

Introducing the 2025 Fortune 500

, the definitive ranking of the biggest companies in America. 

Explore this year's list.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

字节跳动 混合现实 Pico 元宇宙 Meta 苹果
相关文章