Inside Fortune’s bold push for innovation at VivaTech

Every year, VivaTech transforms Paris into a vibrant global hub of innovation. In 2025, Fortune played a leading role as an official media partner, boosting the event’s international reach and highlighting Europe’s most thrilling innovations

On day one of VivaTech, Fortune hosted an exclusive unveiling of its inaugural Europe’s Most Innovative Companies list, celebrating the top 300 businesses across 21 countries that are driving progress with success. Fortune’s editors also moderated panel discussions on digital nomadism, AI’s influence on advertising, and innovation, featuring insights from leaders at L’Oréal, LVMH, EssilorLuxottica, and beyond. Following the event, a celebratory cocktail hour took place in the VIP Lounge, sponsored by EY, providing industry leaders with the opportunity to forge new partnerships and share ideas.

On June 12, Fortune and Shopify hosted an exclusive C-suite dinner featuring a retail-focused roundtable on accelerating technology, evolving consumer behavior, and operational complexity, moderated by Fortune AI editor Jeremy Kahn and Shopify’s field CTO, Peyman Naeini.

From left to right: Bottega Veneta global digital business director Francesca Ricci Bitti, L’Oréal chief digital and marketing officer Asmita Dubey, and Shopify field CTO Peyman Naeini discuss AI’s role in redefining retail.

Douglas Keese for Fortune

Decathlon chief retail and countries officer Steve Dykes exchanges handshakes.

Douglas Keese for Fortune

Christian Dior Couture Europe president Marie-Céline Dupuy d’Angeac shares her views at the roundtable.

Douglas Keese for Fortune

In a city of light and ideas, Fortune’s presence at VivaTech served as a powerful reminder that innovation in Europe is not only alive but thriving.

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