cs.AI updates on arXiv.org 07月09日 12:01
LLMs are Introvert
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本文探讨了社交媒体和生成式AI下信息传播动态,指出传统模型不足,并提出基于社会信息处理理论的SIP-CoT机制,以增强LLM在信息传播模拟中的社会智能和真实感。

arXiv:2507.05638v1 Announce Type: new Abstract: The exponential growth of social media and generative AI has transformed information dissemination, fostering connectivity but also accelerating the spread of misinformation. Understanding information propagation dynamics and developing effective control strategies is essential to mitigate harmful content. Traditional models, such as SIR, provide basic insights but inadequately capture the complexities of online interactions. Advanced methods, including attention mechanisms and graph neural networks, enhance accuracy but typically overlook user psychology and behavioral dynamics. Large language models (LLMs), with their human-like reasoning, offer new potential for simulating psychological aspects of information spread. We introduce an LLM-based simulation environment capturing agents' evolving attitudes, emotions, and responses. Initial experiments, however, revealed significant gaps between LLM-generated behaviors and authentic human dynamics, especially in stance detection and psychological realism. A detailed evaluation through Social Information Processing Theory identified major discrepancies in goal-setting and feedback evaluation, stemming from the lack of emotional processing in standard LLM training. To address these issues, we propose the Social Information Processing-based Chain of Thought (SIP-CoT) mechanism enhanced by emotion-guided memory. This method improves the interpretation of social cues, personalization of goals, and evaluation of feedback. Experimental results confirm that SIP-CoT-enhanced LLM agents more effectively process social information, demonstrating behaviors, attitudes, and emotions closer to real human interactions. In summary, this research highlights critical limitations in current LLM-based propagation simulations and demonstrates how integrating SIP-CoT and emotional memory significantly enhances the social intelligence and realism of LLM agents.

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LLM 信息传播 社会信息处理 SIP-CoT机制 情绪记忆
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