Fortune | FORTUNE 07月08日 19:50
CFOs shift strategies as economic uncertainty dims growth outlook
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

德勤发布的2025年第二季度CFO信号报告显示,北美地区首席财务官的经济信心大幅下滑。该报告调查了200位营收至少10亿美元的北美公司财务高管。CFO信心指数为5.4,表明中期信心,而第一季度为6.4,显示高度信心,短期内下降超过15%。调查发现,所有关键运营指标的增长预期均有所下降,CFO们下调了对收入、盈利和资本投资的预测。仅有不到四分之一的CFO(23%)认为北美经济“现在很好”,远低于第一季度的50%。

📉 **信心骤降:** 德勤的调查显示,北美CFO的信心指数从第一季度的6.4降至5.4,下降超过15%,表明经济前景面临挑战。

📊 **增长预期下降:** 调查发现,CFO们普遍下调了对收入、盈利和资本投资的预期,反映出对未来增长的谨慎态度。

🌍 **不确定性是关键:** 德勤CFO项目负责人强调,更广泛的全球不确定性是导致信心下降的主要因素,而非单一因素如关税。政策、地缘政治和资本市场的不确定性都对CFO的信心产生负面影响。

💡 **应对策略:** CFO们正在重新校准,而非全面撤退。他们专注于加强增长动力、管理可控风险,并积极参与并购活动。科技和网络安全仍然是首要任务,而内部风险则集中在人才、敏捷性和成本管理上。

Good morning. Economic confidence among finance chiefs has taken a sharp hit. 

Deloitte’s Q2 2025 CFO Signals report released this morning gauges the sentiment of 200 finance leaders in North America at companies with at least $1 billion in revenue. The CFO confidence score came in at 5.4, indicating medium confidence, compared to the Q1 reading was 6.4—high confidence. That’s more than a 15% plunge in a short period of time.

The survey, conducted from June 4 to June 18, found growth expectations declined across every key operational metric. In fact, CFOs lowered projections for revenue, earnings, and capital investments. Fewer than a quarter (23%) of CFOs rate the North American economy as “good now.” In comparison, 50% of the finance chiefs offered the same optimistic response in the Q1 survey.

Just one in three CFOs believe now is a good time to take on more risk—the lowest reading since the third quarter of 2024—and well down from the 60% number in Q1. Meanwhile, 46% of CFOs surveyed say the U.S. capital market is undervalued, and 41% say it’s overvalued. More than half (53%) view debt financing as attractive, 41% for equity.

Uncertainty at the core

I asked Steve Gallucci, the global and U.S. leader of Deloitte’s CFO Program, whether tariff uncertainty was the main cause of decline in optimism. He emphasized that broader global uncertainty is the real driver. 

“Anytime there’s uncertainty—whether it’s policy, geopolitics, the economy, or capital markets—CFOs become less bullish,” he explained. While tariffs are one contributing factor, Gallucci noted that the survey doesn’t single them out, and that the overall mood is shaped by a constellation of unpredictable forces.

He pointed to last year’s U.S. presidential election as an example: “There was a lot of uncertainty around the outcome, and CFO optimism dipped. Once the election was settled, optimism spiked. Now, new uncertainties around policy and the broader environment have taken hold, and sentiment has dropped again.”

Recalibrate and reset

CFOs cited the top external risk as the economy (53%). With growth expectations and revenue projections falling, how are CFOs responding? Gallucci described the current environment as a recalibration, not a retreat. Rather than pulling back, finance leaders are doubling down on fundamentals:

—Sharpening focus on growth drivers: CFOs are revisiting where growth can realistically come from, both organically and elsewhere.

—Managing controllable risks: Finance chiefs are prioritizing what they can influence—cost discipline, talent strategy, and technology-enabled initiatives.

—Staying active in M&A: Despite risk aversion, there’s ongoing interest in mergers and acquisitions, with some signs of increased IPO activity in the first half of the year.

Technology and cybersecurity remain top priorities

Gallucci highlighted the growing importance of technology investments—from disruptive innovations to generative AI. However, he noted CFOs are still moving cautiously on AI adoption. 

As companies expand their tech platforms, cybersecurity remains a leading external concern (51%). “Cyber will always stay at the top of the CFO risk list,” Gallucci said, especially as businesses rely more on third-party providers and digital infrastructure.

Interconnected internal risks

CFOs cited a trio of top internal risks: talent availability (46%), lack of agility/resilience (46%), and cost management (45%)—as nearly equal in importance.

Gallucci explained that these risks are deeply interconnected. Disrupted supply chains and potential policy changes are driving scenario planning around cost management. Meanwhile, the talent challenge has shifted from hybrid work logistics to capability gaps: “Do I have the right skill set within my finance organization to support the future—one that will rely more on technology, automation, and AI?” he explained.

CFOs are focused on up-skilling, recruiting for new capabilities, and tapping into broader talent pools to ensure their teams are prepared for what’s next.

Deloitte’s Q2 CFO survey reveals a finance leadership community grappling with uncertainty; they’re actively working toward solutions to weather the storm of unknowns and position for future growth.

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Gregor van Issum was appointed CFO of Wolfspeed, Inc. (NYSE: WOLF), effective Sept. 1. Van Issum succeeds Kevin Speirits, who is serving as interim CFO. Van Issum brings more than 20 years of experience. He’s held senior roles at semiconductor manufacturers ams-OSRAM AG and NXP Semiconductors N.V. Most recently, van Issum served as EVP, group controller at ams-OSRAM. 

Narinder Sahai

was appointed EVP and CFO of 

Sinclair

, effective immediately. Sahai brings more than two decades of strategic financial leadership across publicly traded and private-equity-backed companies. Before joining Sinclair, Sahai served as CFO at Arcis. He was also the CFO of RumbleOn, Inc. At Amazon’s AWS, Sahai served as head of worldwide Go-to-Market Finance for Compute and AI/Machine Learning services. 

 

Big Deal

Breaking down the infinite workday” is a report released by Microsoft, a follow-up to the 2025 Work Trend Index. The research finds that adopting AI isn’t enough. “What you need now is a Frontier Firm mindset—one that questions how time is spent, how work gets done, and what truly drives impact,” according to the report.

Microsoft offers advice on where to start. For example, become an agent boss. “There’s a new generation of professionals rising through the chaos—not by working more, but by working smarter—we call them agent bosses,” according to Microsoft.

Going deeper

“Social Security sends incorrect email saying ‘Big Beautiful Bill’ ends taxes on benefits—here’s what is actually changing” is a new Fortune report by Alicia Adamczyk.

From the report: “The Social Security Administration sent a misleading email to benefit recipients and other Americans last week about the Republican budget bill that was recently signed into law by President Donald Trump. Advocates are now trying to correct the record to ensure beneficiaries know how the legislation could affect their tax bill.”

Overheard

“We believe this is a tipping point in the Tesla story and ultimately, the Tesla board needs to act now and set the ground rules for Musk going forward around his political ambitions and actions.”

—Wedbush Securities tech analysts wrote in a report released on Tuesday morning. After leaving the Trump Administration and DOGE, Tesla CEO Elon Musk now said he plans to launch a U.S. political party called the “America Party.” On July 4, Musk said a third party could exert pressure on both the Republicans and Democrats by influencing the outcome in a dozen hotly contested races, Fortune reported.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

CFO 经济信心 不确定性 财务高管
相关文章