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Americans now use social media as their primary news source, research shows
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牛津大学路透新闻研究所的研究表明,社交媒体已成为美国人获取新闻的首要来源。54%的美国人通过社交媒体和视频网络获取新闻,首次超越了电视广播新闻和新闻网站。这项研究基于在线调查,可能更倾向于年轻群体。研究显示,自2013年以来,社交媒体作为新闻来源的比例显著增长,而电视、在线新闻网站和印刷媒体的使用率则有所下降。尽管这一趋势在全球范围内有所不同,但在美国及部分拉丁美洲、非洲和亚洲国家,社交媒体的影响力日益增强。人们主要通过手机获取新闻,更倾向于观看新闻视频,这种转变在年轻群体中尤为明显。

📱社交媒体崛起:研究显示,54%的美国人通过社交媒体和视频网络获取新闻,超过了电视广播新闻、新闻网站和应用程序,标志着新闻获取方式的重大转变。

🌍全球趋势:虽然美国呈现出社交媒体新闻来源增长的趋势,但在全球范围内,这种趋势并非一致。在欧洲和日本等国家,社交媒体的影响力相对较小。

📱移动端和视频消费:57%的美国人主要通过手机获取新闻,72%的人每周观看在线新闻视频。这种趋势在年轻群体中尤为明显,表明人们更倾向于通过移动设备和视频内容消费新闻。

The top source of news for Americans is no longer TV; it's social media.

This is according to new research by Oxford’s Reuters Institute for the Study of Journalism (RISJ) (via NiemanLab), which found that 54 percent of people in the U.S. get news via social media and video networks, overtaking TV broadcast news and news websites and apps for the first time ever.

The global study was conducted via an online questionnaire from market research firm YouGov from mid-January to the end of February 2025, meaning it's likely skewed towards a younger population and people who are into social media. The authors of the study acknowledge this.

"Online samples will tend to under-represent the news consumption habits of people who are older and less affluent, meaning online use is typically over-represented and traditional offline use under-represented. In this sense, it is sometimes better to think of results as representative of the online population," the authors say.

Social media and video up, everything else down. Credit: Reuters Institute

Still, the study shows the sharp rise of social media and online video as news sources in the U.S. According to the study, back in 2013 social media and video were a source of news for just 27 percent of the U.S. population. Now, 54 percent turn to social media as source of news; in comparison, 50 percent of people get news from TV, 48 percent get news via online news sites, and just 14 percent get news from print.

Notably, the study, which has been conducted worldwide, reveals that not all countries are the same with this regard. For example, the trends are similar in the U.S., many Latin American countries including Brazil, a number of African countries, as well as Philippines, Indonesia, Malaysia, and Thailand. On the flip side, in many European countries, as well as in Japan, social media has far less of an influence.

Not all countries show the same trends. Credit: Reuters Institute

In terms of how folks in the U.S. access the news, they primarily (57 percent) use their phones, and they prefer watching the news to reading it, with 72 percent watching online news videos on a weekly basis.

As expected, these shifts towards social media and video happen faster among younger groups, particularly those aged 18-24. But the overall findings show what many folks working in newsrooms already understand: The way people consume the news is changing quickly, and there's probably no turning back.

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社交媒体 新闻来源 美国 新闻消费 视频
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