Stop Obsessing Over Finding Your Design Style — Here’s a Better Way to Think About It
Let’s be honest: the question “What’s my style?” has probably haunted every designer at some point.
Whether you’re a newbie just getting into Figma, or a creative director with years in the game, the idea of having a “recognizable style” looms large. We imagine it as a secret identity we’re supposed to uncover. Something mystical. Something that defines us.
But what if we’ve been thinking about it all wrong?
What if your style isn’t buried inside you, waiting to be found — but something that grows through doing the work, over time?
This post is a mix of personal reflection, lessons from seasoned designers, and some practical thoughts on how to actually evolve your own design voice — without the existential crisis.

Style Isn’t a Treasure to Find — It’s a Trail You Leave Behind
Here’s the truth no one tells you: your style isn’t some inner essence you need to dig up. It’s the byproduct of your choices, your influences, and the problems you solve every day.
In the beginning, we all copy. That’s not just okay — it’s essential. You start out mimicking people whose work makes your jaw drop. You try on their tricks, steal their color palettes, echo their compositions. It feels a little fake at first.
But as you keep going, things shift. You mix influences. You start making small decisions your own way. One day, someone looks at your work and says, “This looks like something you’d make.” That’s the moment style begins to take root.
The punchline? You don’t “find” your style. You accumulate it.
So… What Is Style, Really?
At its core, style is the consistent set of choices you make — your visual vocabulary. Think colors, fonts, spacing, layout tendencies, tone, rhythm. But it’s also deeper than that.

It’s how you solve problems. How you think. The emotional charge behind your work.
One designer might be known for clean, precise interfaces. Another thrives in messy, expressive, chaotic visuals. Both have style. Neither is “more right.”
Your style isn’t about aesthetics alone — it’s about perspective.
Where Style Actually Comes From (Spoiler: It’s Not Magic)

Let’s break it down.
1. You’re a product of your influences.
Like it or not, everything you’ve ever loved leaves a mark. That vintage poster you saw in a Tokyo subway. The bold color gradients in your favorite mobile app. That janky Tumblr layout you were obsessed with as a teen.
Start paying attention to what pulls at you. When you see a piece that makes you go, “Ugh, I wish I made that,” don’t scroll past. Ask why. That envy is a breadcrumb.
2. You carry your own story.
Your interests, your culture, the way your brain works — it all feeds into your work. Maybe you love organizing things into grids because you find calm in structure. Or maybe you love design that feels loud and messy because life feels too quiet.
When you embrace your own quirks and obsessions, they start showing up in your design. That’s when things start getting interesting.
Forget “Being Original” — Start Remixing

Originality is overrated. What’s more useful? Remix energy.
Instead of chasing some mythical, never-before-seen aesthetic, try mashing up things you love. A little Bauhaus structure + early 2000s web nostalgia + your favorite jazz album. Boom — you’re cooking with gas.
Design history is full of blueprints to learn from. Use them. Copy deliberately. Then twist what you copied until it feels like yours.
Austin Kleon said it best: “Steal like an artist.” But don’t stop there. Steal, then remix, then refine.
Yes, You Should Experiment With Trends — Just Don’t Live There
Trends aren’t evil. They’re like trying on different outfits — you figure out what fits.
Want to play with brutalism, skeuomorphism, Y2K, dark mode, soft gradients? Do it. Just don’t let it define you. Trends are tools, not blueprints for identity.
Try different design personas like exercises. Each time you do, ask: “Did this feel like me?” The answers will surprise you.

Real Style Is How You Think, Not Just How Things Look
The deeper you go in your career, the more you’ll realize: your style shows up in how you solve problems, not just what you make.
Maybe you’re the type who prioritizes clarity and structure. Or maybe you’re the one who tells stories through motion and metaphor. These tendencies become your signature — even before you pick a color.
Great designers aren’t just good at visuals. They’re good at thinking. At listening. At solving. Your process becomes your voice.
Final Thought: Style Should Serve the Work, Not Distract From It
It’s tempting to focus on making things that look cool. But style that gets in the way of clarity isn’t really working. Good design communicates. Great design connects.
Your style should support your message, not overshadow it. When done right, your design feels uniquely yours — but still invites others in.

TL;DR
- You don’t “find” your style — you build it.Copy your heroes. Then remix them.Follow envy — it’s a map to what you care about.Style is how you solve problems, not just how you decorate.Don’t chase trends — study them.Stay curious. Stay honest. Keep making stuff.
That’s how you get there.
Stop Obsessing Over Finding Your Design Style — Here’s a Better Way to Think About It was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.