Fabric, the entertainment industry’s leader in data and operations solutions, has acquired BB Media, a global data science and market research company. This strategic move marks a significant milestone in Fabric’s mission to provide the most complete, connected, and actionable data ecosystem for the media and entertainment industry.
By integrating BB Media’s deep expertise in audience analytics and market intelligence, Fabric is further enhancing its ability to empower customers with the data they need to make informed, strategic decisions.
● A More Connected Data Ecosystem – Fabric Origin currently enables the enrichment of title information for use as a central hub for the enterprise. With BB’s data, Fabric will be able to combine their customer’s libraries with measurement data to find opportunities and make better distribution decisions.BB Media’s extensive tracking of streaming platforms, pricing models, and catalog metadata across 200+ countries will provide a truly global perspective, offering deeper insights into market trends and content availability worldwide.
● Enriching Studio Workflows – Fabric Studio centralizes metadata management, and with the integration of BB Media’s insights, discoverability, automation, and data accuracy will be significantly enhanced.
● Enhanced AI-Driven Solutions – Fabric’s AI-powered tools are designed to support – not replace – industry expertise. With BB Media’s data, these solutions will provide even more relevant, real-time insights to drive business growth.
“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs,” said Rob Delf, CEO of Fabric. “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”
Tom Gennari, CEO of BB Media, added: “For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights. In Fabric, we have found the perfect partner that embodies the partnership values our customers have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry.”
BB Media’s extensive global research and data analysis will continue under Fabric’s leadership, ensuring customers maintain the same level of detail and reliability they have trusted for years. Together, Fabric and BB Media are building the most powerful media intelligence and content data ecosystem available.”
Fabric will be demonstrating its media solutions at NAB 2025.
