TechCrunch News 2024年12月11日
Phhhoto’s antitrust claim against Meta is heading back to the courts
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美国一家上诉法院推翻了一项针对Meta的反垄断诉讼裁决,该诉讼由已关闭的社交应用Phhhoto于2021年底提起。Phhhoto指控Meta抄袭其核心功能并压制竞争,违反了美国反垄断法。2023年,地区法官以相关时效法规为由驳回了诉讼。然而,上诉法院认为该案本应审理,因为这些时效限制不应适用。该决定意味着Phhhoto将有机会再次主张Meta存在反竞争行为,最终导致其公司在抄袭其功能并限制其增长后倒闭。

⚖️Phhhoto指控Meta通过抄袭其核心功能(如回旋镖视频)和限制其增长来打压竞争,导致其业务受损并最终倒闭。

📈Phhhoto声称发现Meta使用算法操纵Instagram上的内容,导致Phhhoto用户注册和参与度下降,而Meta自己的应用却获得了增长。

🤝Phhhoto还指控Meta在Instagram推出算法推送之前,撤销了其访问“查找朋友”API的权限,并终止了将Phhhoto内容整合到Facebook News Feed的计划。

🕵️‍♀️Phhhoto在2018年12月发现Meta运行了一个名为Project Amplify的项目,该项目操纵和重新排序用户推送中的帖子和内容,以谋取Meta的利益。

👨‍⚖️上诉法院认为下级法院在“基于欺诈性隐瞒的衡平法时效中止”的分析中存在错误,这意味着早先对Phhhoto反垄断诉讼的裁决是不及时的,该案应被审理。

A U.S. appeals court has overturned a decision in an antitrust lawsuit against Meta, which was filed in in late 2021 by the long-shuttered social app Phhhoto. In court, the startup alleged that Meta violated U.S. antitrust law by copying its core features and suppressing competition. U.S. District Judge Kiyo Matsumoto in 2023 granted Meta’s motion to dismiss the complaint due to time limits imposed by the relevant statutes of limitations. However, upon appeal, the court found that the case should have been heard because these time limits should not have applied.

The decision means that Phhhoto will get another shot at arguing that Meta behaved in an anti-competitive fashion, ultimately putting its company out of business after copying its features and restricting its growth.

The case calls into question if and how Meta used the introduction of an algorithm feed on Instagram to suppress Phhhoto’s content, which led to a decline in Phhhoto’s user registrations and engagement while Meta’s own app gained traction.

Phhhoto claims that it discovered the algorithmic manipulation when it used a different account to post a video on Instagram. The same post never gained traction when shared on Phhhoto’s own account, but the other account’s video received more likes and views, even though Phhhoto’s account had 500 times more followers, the lawsuit states.

The district court never ruled on these claims because the judge determined the antitrust law known as the Sherman Act’s four-year statute of limitations had run out.

Phhhoto also argues that Meta used other anticompetitive tactics to hurt its business.

For instance, ahead of Instagram’s launch of an algorithmic feed in March 2016, Phhhoto alleged that Meta withdrew its access to the “Find Friends” API, which allows third-party apps such as itself to tap into Meta’s social graph. In addition, Meta terminated its plans to integrate Phhhoto’s content into the Facebook News Feed, as planned, the lawsuit states. Meta came after Phhhoto with its own competitive product, too: the looping video app Instagram Boomerang, which copied Phhhoto’s technology, the startup said.

Image Credits:Meta

Phhhoto’s appeal suggested that its case should have been heard by the court because the relevant part of its antitrust claim should have been subject to “equitable tolling based on fraudulent concealment.” Or, in other words, the court should have paused the statute of limitations because Phhhoto hadn’t discovered the issues with Meta’s algorithmic feed until later. The company found out in December 2018, when documents filed in a federal lawsuit in California were made public, that Meta had run a program called Project Amplify, which manipulated and reordered posts and content in consumers’ feeds for Meta’s benefit.

While the appeals court isn’t making a final decision on the case itself (as it never got to the point of a ruling), it did conclude that the lower court erred at “each step of the fraudulent concealment analysis,” which means the court’s earlier decision against Phhhoto’s antitrust claim was untimely and the case should be heard.

The case will be sent back to the district court to be tried.

Responding to a request for comment, a Meta spokesperson said “As we have said since the beginning, this suit is baseless and we will continue to vigorously defend ourselves.”

Updated after publication with Meta comment.

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Meta Phhhoto 反垄断 算法操纵 社交媒体
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