TechCrunch News 2024年12月03日
Spotify Wrapped 2024 is almost here, but first let’s explore all the copycats
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

Spotify的年度回顾功能"Wrapped"广受欢迎,许多平台也纷纷效仿,推出了类似的年度总结功能,例如Amazon Music的"2024 Delivered"、Apple Music的"Replay"、Deezer的"My Deezer Year"等。这些功能都旨在帮助用户回顾过去一年的使用习惯和偏好,例如音乐聆听、语言学习、社交媒体互动等。除了音乐平台外,语言学习、社交媒体、视频平台、约会软件等也加入了这一趋势,为用户提供个性化的年度回顾体验,例如Duolingo的学习总结、Mastodon的社交媒体回顾、Kapwing的Netflix观看数据分析等。这些功能不仅能帮助用户了解自己的行为模式,还能带来娱乐和互动,成为许多平台吸引用户和提升用户参与度的有效手段。

🤔 **Spotify Wrapped功能引发模仿:** Spotify的年度回顾功能"Wrapped"因其趣味性和个性化而广受欢迎,促使众多平台纷纷推出类似的年度总结功能,以回顾用户在平台上的使用习惯和偏好。

🎵 **音乐平台纷纷推出年度回顾:** 除了Spotify外,Amazon Music、Apple Music、Deezer等音乐流媒体平台也推出了自己的年度回顾功能,例如"2024 Delivered"、"Replay"、"My Deezer Year"等,提供用户音乐聆听数据总结,包括热门歌曲、艺术家、专辑等。

📚 **其他平台也加入年度回顾趋势:** 语言学习平台Duolingo、社交媒体平台Mastodon、视频平台Netflix(通过第三方工具Kapwing)、约会软件Tinder等也加入了这一趋势,提供个性化的年度回顾体验,例如学习进度、社交互动、观看记录、约会情况等。

🎮 **TikTok年度回顾功能的兴衰:** TikTok曾在2020年推出过类似的年度回顾功能,但现已停止,用户开始使用第三方工具(如Bennett Hollstein开发的工具)导出数据进行回顾。

📅 **年度回顾功能成为平台新趋势:** 越来越多的平台开始推出年度回顾功能,不仅能帮助用户了解自己的行为模式,还能提升用户参与度和平台黏性,成为一种新的平台运营趋势。

Spotify’s annual Wrapped feature — which is coming out soon — provides listeners with a fun, personalized summary of their listening habits, and it has gained immense popularity over the years. As a result, many companies have seized the opportunity to create similar year-in-review experiences, offering users a recap of their habits, preferences, or interactions from the past year.

Here are some platforms and websites that mimic the Spotify Wrapped concept.

Amazon Music has a new Spotify Wrapped knockoff this year called “2024 Delivered,” which offers a summary of users’ listening stats, such as top artists, songs, and even podcasts. Notably, the platform also takes advantage of Amazon’s virtual assistant, Alexa, by giving users a special message from their favorite artist. The feature can be found on the app by tapping the Library page.

Previously, Amazon Music’s equivalent of Spotify Wrapped was “My Year in Review,” a playlist featuring 50 to 100 of the most popular tracks based on your yearly statistics. The playlist is in the “Playlists” section or “Made For You.”

Apple-owned music streaming service Apple Music rolled out its “Replay” experience in 2019. This feature offers a summary of top songs, artists, albums, genres, playlists, and stations, including play counts, total time spent listening, and other insights. You can also share personalized listening data on social media, and a year-end highlight reel offers an audio and visual recap of the music you listened to the most throughout the year.

A new feature this year is “listening streaks,” which provides you with the days when you listened to music on the service the longest. It also brought the experience to the mobile app, after previously only being available on Apple’s Replay website

Additionally, the platform also launched a monthly version of Replay earlier this year, letting you access monthly music habits, such as top songs, artists, albums, and more.

Image Credits:Deezer

Deezer, another popular music streaming app, offers a yearly roundup called “My Deezer Year,” which provides a summary of your music consumption over the year, including top songs, genres, most-listened-to albums, and favorite artists. 

Notably, two aspects that make it stand out are that it gives you the option to be “roasted” or “hyped-up” based on your music preferences, and it includes a quiz that tests how well friends and family know your music taste.

Image Credits:YouTube Music

YouTube Music’s Recap feature offers a personalized and interactive experience, including the top five artists, songs, moods, genres, albums, and playlists. It also shows your longest listening streak and the total number of minutes you listened in a year. 

Access the feature by tapping on the profile avatar in the top-right corner and selecting “Your Recap.” It’s available in the Android and iOS mobile apps. 

In addition to music streaming platforms, other types of platforms are also capatilizing on Spotify’s success, including the language learning app Duolingo. The platform’s “Year in Review” experience is a 10-page summary that reveals all types of learner insights, such as total XP earned, longest streak, and where you rank compared to other Duolingo users.

Image Credits:Duolingo

Social networking app Mastodon has also hopped on the trend this year, launching “Wrapstodon” to give you an overview of your year on the platform, including the total number of posts you created, new followers added, your most boosted post, as well as your most used hashtag.

While Netflix doesn’t offer its own version of a year-end wrap-up, a video-editing company called Kapwing has developed a tool that uses Netflix viewing data to provide interesting statistics about individual subscribers. This includes insights like subscribers’ “most bingeful day” and total watch time.

To use the tool, simply import your Netflix viewing history. You’ll receive various insights, such as total minutes and days streamed, the top shows and movies watched, significant binges (like when an entire season was watched in one day), and the most-watched movie actor, among other statistics.

Users on Reddit can view an extensive summary of their activity from this year through “Reddit Recap,” a feature that enables them to examine their yearly engagement on the platform. This tool provides a detailed breakdown of posts, along with the total upvotes and downvotes received, as well as any awards earned throughout the year. It’ll also display the total time spent using the platform, along with the most frequented subreddits and topics.

Inspired by the trend of TikTok users sharing “Dating Wrapped” presentations of their dates throughout the year, the popular dating app Tinder has launched a new feature called the “Year In Swipe Vision Board.” This tool allows users to create personalized mood boards that summarize their dating experiences from 2024. Additionally, users can set “dating intentions” for the upcoming year, specifying exactly what they are looking for, such as a “Man in Finance” or a “Gamer Girlfriend.”

In 2020, TikTok launched a feature that showed how many videos you watched and the engagement on your videos. However, it’s no longer available, prompting people to create their own versions. 

One such tool was developed by Bennett Hollstein. It functions similarly to Kapwing’s tool, enabling users to export their TikTok data. To do this, visit the TikTok Settings page, click on “Settings and privacy,” then “Account,” and select “Download your data.” In both instances, it is important to choose “JSON – Machine-readable file” as the file format before uploading this file to “Wrapped for TikTok.” 

Once the file is uploaded, you will then be able to view the total number of videos watched, total watch time, and engagement persona, such as “Interaction Monster.”

Image Credits:Vantezzen

Since it’s still early December, more companies may launch their own annual recaps. Many services have released year-end wrap-ups in the past, including Goodreads, Hulu, Pandora, PlayStation, SoundCloud, Strava, Tidal, and others. Even the grocery store Aldi has participated. 

This story was updated after publication to include newly added Wrapped-like features from various platforms.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

Spotify Wrapped 年度回顾 用户体验 数据分析 平台运营
相关文章