今年，尽管整体图书行业销售平淡，但圣经销量却呈现出强劲增长。从选举到通货膨胀再到国际冲突，一系列令人焦虑的事件促使越来越多的人购买这本基督教核心书籍。数据显示，截至10月底，圣经销量同比增长22%。值得注意的是，许多购买者是首次购买圣经，这与美国宗教信仰人数下降的趋势形成鲜明对比。尽管如此，圣经销量已持续增长数年，并在年轻人中掀起新一轮热潮，TikTok等平台上也出现了大量关于圣经的讨论和推荐。这表明，在不确定的时代，人们寻求精神慰藉和指引的需求在不断上升，圣经作为一种精神寄托，再次受到关注。

📖 **圣经销量在2023年大幅增长：** 截至10月底，圣经销量同比增长22%，达到1370万册，这与整体图书行业平淡的销售形成鲜明对比，表明圣经在当前社会环境下受到更多关注。

📈 **焦虑事件推动圣经销量增长：** 从选举到通货膨胀再到国际冲突，一系列焦虑事件促使人们寻求精神慰藉，圣经作为基督教核心书籍，成为人们寻求慰藉和指引的重要途径。

🤔 **首次购买圣经者增多：** 尽管美国宗教信仰人数下降，但首次购买圣经的人数却在增加，这或许反映出人们在面对不确定性时，开始寻求精神寄托和信仰的支撑。

📱 **年轻一代推动圣经热潮：** TikTok等平台上出现了大量关于圣经的讨论和推荐，表明年轻一代也开始关注圣经，这或许是圣经销量增长的重要驱动力之一。

📚 **主流零售商也参与圣经销售：** 圣经销售不仅在基督教商店中增长，也在亚马逊等主流零售商中增长，这表明圣经的受众群体正在扩大。

While the book industry as a whole is flat so far this year, sales of Bibles are red hot.A series of anxiety-inducing events, from the election to inflation to international conflict, have driven more and more people to buy the book that is at the center of Christianity. Overall, sales are up 22% this year through the end of October, according to Circana BookScan.Many of those buyers are first timers, a curious statistic, since a growing number of Americans say they do not profess any sort of religious affiliation. A Pew Research study found 28% of the country described itself as atheist, agnostic or “nothing in particular” when asked about their religion.Despite that, Bible sales have been on the rise for a while. In 2019, Americans bought 9.7 million Bibles. Last year, that number jumped to 14.2 million. And in the first 10 months of this year, the number has already hit 13.7 million.Not included in that total, by the way, is the so-called Donald Trump bible, which includes the lyrics to Lee Greenwood’s God Bless the USA and a copy of the Constitution. Nor are copies of other religious texts, including the Quran or the Hebrew Bible.One publisher of Bibles told The Wall Street Journal it has seen a surge of interest from Generation Z and younger Americans. There are more than 8 million posts on TikTok about the Bible, as well as a slew of videos about Bibles to buy, many with hundreds of thousands or even over 1 million likes.Booksellers say the demand is coming both from spiritually curious people and people who already own one or more and are looking to expand their collection. And sales are on the rise not only at Christian stores, but at mainstream retailers, including Amazon.How many degrees of separation are you from the globe's most powerful business leaders? Explore who made our brand-new list of the 100 Most Powerful People in Business. Plus, learn about the metrics we used to make it.