Fortune | FORTUNE 前天 03:45
Disney adds to sports streaming war chest with ESPN/Fox bundle priced at $39.99 per month
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ESPN和Fox两大媒体巨头宣布合作,推出一项新的流媒体套餐,将ESPN的DTC平台与Fox One流媒体服务相结合。该套餐将于8月21日正式上线,ESPN DTC独立定价为每月29.99美元,Fox One为每月19.99美元。选择套餐的用户每月可节省10美元。套餐内容极其丰富,包含ESPN、ESPN2、ESPN on ABC等ESPN旗下所有直播频道,以及ESPN+、SEC Network+和ACC Network Extra。Fox One则囊括了FS1、FS2、Fox地方台等Fox旗下品牌。该套餐的核心亮点是提供NFL、NBA、MLB、NHL、UFC以及即将到来的FIFA世界杯等主要体育赛事和联盟的直播覆盖。ESPN每年提供约47,000场直播赛事,包括重播、原创节目和赛事分析。此举被视为媒体行业应对传统电视用户流失、拥抱流媒体趋势的战略调整,旨在吸引那些追求体育内容灵活性和丰富性的忠实观众,并与Netflix、Amazon Prime等平台展开竞争。

🎯 ESPN与Fox联手打造的全新流媒体套餐,旨在整合双方优势内容,为体育爱好者提供一站式解决方案。该套餐将于8月21日上线,ESPN DTC定价29.99美元/月,Fox One定价19.99美元/月,组合购买可节省10美元/月。

📺 套餐内容极为广泛,涵盖ESPN旗下的ESPN、ESPN2、ESPN on ABC等所有直播频道,以及ESPN+、SEC Network+和ACC Network Extra。同时,Fox One也带来了FS1、FS2、Fox地方台等Fox品牌内容,确保用户能观看到最全面的体育赛事直播。

⚽ 套餐的核心吸引力在于其对各大体育联盟和赛事的全面覆盖,包括NFL、NBA、WNBA、MLB、NHL、大学橄榄球和篮球、NASCAR、INDYCAR、UFC以及即将到来的FIFA世界杯。ESPN每年提供约47,000场直播赛事,内容丰富度极高。

📈 此举反映了媒体行业向流媒体转型的趋势,以及在激烈的市场竞争中,体育内容成为争夺用户注意力的关键。ESPN与Fox的合作,是应对传统电视用户流失、吸引流媒体观众的重要策略,旨在为“铁杆体育迷”提供更灵活、更全面的观看选择。

⚖️ 尽管此合作旨在优化用户体验,但其是否会面临反垄断审查仍是未知数,尤其考虑到此前迪士尼(ESPN)、Fox和华纳兄弟探索的Venu Sports合资项目因反垄断挑战而搁浅。ESPN与NFL的合作也预期将受到审查。

The new bundle combines ESPN’s highly anticipated direct-to-consumer (DTC) platform with Fox’s newly branded Fox One streaming service. Both ESPN DTC and Fox One will launch individually on August 21, with standalone prices of $29.99 per month for ESPN and $19.99 per month for Fox One, meaning the bundle saves $10 per month for people who would get each independently.

Subscribers will gain access to all of ESPN’s live channels—including ESPN, ESPN2, and ESPN on ABC—plus ESPN+, SEC Network+, and ACC Network Extra. Fox One wraps in Fox’s suite of brands, delivering FS1, FS2, Fox local stations, and many others.

The joint bundle’s centerpiece is live coverage of major sports leagues and events: NFL, NBA, WNBA, MLB, NHL, college football and basketball, NASCAR, INDYCAR, UFC, and the upcoming FIFA World Cup. ESPN covers roughly 47,000 live events each year, including through replays, original programming, studio shows, and expanded NFL content. This makes the new streaming combo one of the most complete options for die-hard sports fans who want flexibility and volume but have no interest in legacy cable.

Tony Billetter, SVP of strategy and business development for Fox One, said “viewers will have access to an incredible portfolio of content through this bundle.” He added both companies would “continue to look for opportunities to streamline the user experience, especially for the ultimate sports fan.”

Background and industry implications

This bundle arrives in the wake of Venu Sports, a failed joint streaming venture between Disney (ESPN), Fox, and Warner Bros. Discovery, which was shelved after antitrust challenges and internal strategy shifts.

The move reflects broader shifts in media, as more consumers ditch cable in favor of streaming. Days earlier, Disney unveiled a mixed earnings report along with an arsenal of sports-streaming assets, especially its spotlight deal with the NFL to absorb the league into ESPN’s ownership structure while acquiring several NFL properties. Amazon Prime and Netflix both have NFL games as of 2024, and both are massive rivals to Disney in every regard with respect to streaming, making sports a key lever in the battle for eyeballs and engagement.

It is unclear whether the ESPN/Fox bundle will face antitrust review, but Reuters reported that ESPN’s tie-up with the NFL is expected to face scrutiny, citing a source familiar with the matter. Disney has settled a lawsuit with the Trump administration while News Corp. faces a pending lawsuit, related to The Wall Street Journal‘s reporting on President Donald Trump’s alleged friendship with Jeffrey Epstein. It is unclear whether the resolution of a lawsuit by News Corp. would have any impact on a sports streaming bundle, but the example of Paramount shows that the settlement of Trump lawsuits can coincide with seemingly unrelated, significant impacts elsewhere in the business.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

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