Instagram's newest feature, Map, is making waves — and not in the way the platform intended. The opt-in feature, which allows users to share their location in real-time with their followers or Close Friends list, is being widely criticized by creators and everyday users who fear the feature could compromise their safety.
On social media, confusion has morphed into panic. Users are flooding Instagram, Threads, and X with warnings to "turn off" Instagram Map, believing the app is broadcasting their live location to followers, or worse, strangers.
So, is Instagram sharing your location without your consent? According to Instagram head Adam Mosseri, the answer is no. He says it's all just a misunderstanding.
"Best we can tell, most of what's happening is people are tagging stories and posts with location," Mosseri wrote on Threads on Friday, responding to the growing backlash since Wednesday's launch. "Then when they – or their followers – see those stories and posts on the map, they assume the author is sharing their live location, which is not the case. We can, and will, make it easier to understand exactly what's happening."
Instagram Map should only share your location-tagged content — like Stories or posts with a geotag — not a user's live location. And it’s completely opt-in. You can choose to share that content publicly, with followers, or with a select group of Close Friends. Still, the rollout of the feature and Instagram's lack of upfront clarity around it have left many feeling unsettled.
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Critics also point out that creators, particularly women and marginalized users, already navigate a delicate balance when it comes to personal safety and online visibility. The fear isn't just about misunderstanding the feature; it’s about the broader implications of being locatable in any capacity.
But the moment of panic has also sparked a wider reckoning with geotagging itself. While users have long added location tags to their posts and Stories without much thought, Instagram Map visualizes that behavior in a way that suddenly feels more tangible and more dangerous. Seeing your content plotted on a map forces users to confront just how much of their daily routines they've already been broadcasting.
Mosseri has promised Instagram will make the feature more transparent in the immediate future, but for many users, the damage to trust has already been done.
As concerns about digital safety continue to grow, Instagram's communication misstep serves as yet another reminder that when it comes to location data, even the perception of exposure can feel like a threat.
