Fortune | FORTUNE 前天 01:13
ESPN swallowing NFL RedZone, Hulu getting integrated, and Wrestlemania: Disney’s big streaming swings, explained
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迪士尼近期公布了第三季度财报,并透露了与美国国家橄榄球联盟(NFL)达成的一项重要合作。根据协议,NFL将获得迪士尼旗下ESPN部门10%的股权,价值约20-30亿美元,同时ESPN将获得NFL的部分流媒体资产,包括NFL Network、NFL RedZone的转播权以及NFL Fantasy Football。此次合作将使ESPN在未来增加三场NFL比赛的转播权,进一步巩固其在体育赛事转播领域的地位,尤其是在NFL这一美国最受欢迎的体育赛事方面。此举旨在应对传统电视收视率下降的趋势,并加速ESPN向独立流媒体服务的转型。此外,迪士尼还与WWE达成了扩大的协议,将成为摔跤盛事“摔跤狂热”(Wrestlemania)的独家主办方,进一步丰富其体育内容库。财报显示,迪士尼的流媒体业务表现强劲,营收增长6%,实现盈利3.46亿美元,而主题公园和体验业务也表现出色,营收增长8%。尽管传统电视和电影工作室业务面临挑战,但迪士尼整体财务表现稳健,并上调了2025财年的业绩预期,CEO鲍勃·艾格对公司未来发展充满信心。

🏈 **ESPN获得NFL关键内容,强化流媒体竞争力**:迪士尼通过与NFL的合作,获得了NFL Network、NFL RedZone的转播权以及NFL Fantasy Football等流媒体资产,并将在未来增加三场NFL比赛的转播。此举旨在通过引入NFL这一美国最受欢迎的体育赛事内容,来推动ESPN独立流媒体服务的用户增长和市场竞争力,以应对传统电视业务的下滑。

🤼 **拓展WWE合作,打造顶级体育娱乐平台**:迪士尼与WWE达成扩大的合作协议,将使ESPN成为“摔跤狂热”等WWE顶级赛事独家直播平台。这进一步丰富了ESPN的体育内容组合,展现了迪士尼将ESPN打造成领先数字体育平台的战略,通过整合高质量的体育娱乐内容来吸引和留住用户。

📈 **流媒体业务扭亏为盈,表现亮眼**:迪士尼第三季度财报显示,其流媒体业务(包括Disney+和Hulu)实现了显著的增长和盈利。流媒体部门营收增长6%至62亿美元,运营利润达到3.46亿美元,成功扭转了去年同期的亏损局面。Disney+和Hulu的订阅用户总数达到1.83亿,显示出其在流媒体领域的稳健增长势头。

🎢 **主题公园业务表现强劲,抵御市场波动**:迪士尼的“体验”部门,涵盖主题公园、游轮和消费品业务,继续表现出色,第三季度营收增长8%至91亿美元,其中国内主题公园和体验业务的营业利润更是飙升22%。尽管面临竞争加剧,迪士尼强调其公园业务的韧性,并对未来增长充满信心。

🚀 **上调2025年业绩预期,增长动力十足**:基于强劲的财务表现和战略布局,迪士尼上调了2025财年的业绩预期,预计调整后每股收益将达到5.85美元,同比增长18%。公司预计娱乐和体育部门将实现两位数的细分市场营业收入增长,体验业务将增长8%,显示出公司对未来业务增长的乐观态度和战略执行力。

The night before Disney released its third-quarter earnings, the company confirmed it had struck a deal with its long-time partner in sports, the National Football League, an asset and equity swap that sees the NFL getting a 10% stake in Disney’s ESPN division and ESPN/Disney acquiring several streaming assets from the NFL. The NFL’s 10% stake in ESPN is valued between $2 billion and $3 billion, per estimates from Octagon.

ESPN will gain the rights to three additional NFL games per season, previously broadcast by the NFL’s own networks, meaning more of America’s highest-rated TV show, live football, will be Disney’s as the company fortifies its streaming war chest. Disney has been reconstructing ESPN to survive the decline of linear TV with the launch of a standalone streaming service, and it will now plug in content beloved by football fanatics: the NFL Network, NFL RedZone distribution rights, and NFL Fantasy Football. In streaming, Netflix and Amazon have each acquired more NFL rights over recent years, so Disney’s move shows its playing defense and some offense, too, on this front.

Disney also announced an expanded agreement with the WWE, another recent Netflix partner, which subsequently emerged as a $1.6 billion deal that will make Disney the home of the marquee event, Wrestlemania. Iger said on the earnings call that ESPN “will be the exclusive home for WWE Premium Live Events, further expanding ESPN’s rights portfolio.” On Disney’s plans in this area, Iger added Disney is “building ESPN into the preeminent digital sports platform with our highly anticipated direct to consumer sports offering.”

Disney revealed in its earnings that the sports division, anchored by ESPN, saw revenue fall 5% to $4.3 billion, mainly because of higher NBA and college-sports rights fees. Segment profit, however, soared 29% to $1 billion as a merger in its Indian unit took some losses off its balance sheet.

Streaming profitable amid linear TV, movie studio decline

Overall, third-quarter earnings showed resilience in key business segments for Disney such as streaming and theme parks, even as its traditional TV and film studio divisions showed fatigue. Total revenue for the quarter ending June 28 rose 2% year-over-year to $23.7 billion, just under Wall Street forecasts, while adjusted earnings per share climbed 16% to $1.61, surpassing analyst expectations of $1.47. Net income before taxes rose 4% to $3.2 billion.

A headline achievement for Disney was the solid performance of its streaming business, which posted a 6% revenue increase to $6.2 billion and achieved operating profit of $346 million—a substantial turnaround from a $19 million loss reported in the same quarter last year.

Subscriber metrics reflected steady gains, with Disney+ ticking up 1% quarter-over-quarter for a total of 128 million and Hulu by the same margin to 55.5 million subscribers. The combined Disney+ and Hulu subscriber base climbed to 183 million, up 2.6 million versus the previous quarter. Disney also finalized its acquisition of the remaining stake in Hulu from Comcast/NBCUniversal in June, setting the stage for a tighter integration of its streaming brands later this year.

Meanwhile, Disney’s studio entertainment segment saw a more modest 1% revenue growth to $10.7 billion, weighed down by a 15% drop in operating income to $1 billion. Theatrical releases, including original animated and live-action remakes, underperformed compared to last year’s strong box-office showing with “Inside Out 2.” Additionally, Disney’s linear TV networks, including ABC and Disney Channel, recorded a 15% year-over-year decline in revenue to $2.3 billion, underscoring ongoing challenges from cord-cutting and lower international results following the Star India deal.

Looking ahead, Disney expects total subscriptions for Disney+ and Hulu to rise by over 10 million in the next quarter, driven in part by an expanded agreement with Charter Communications.

Theme parks and experiences shine

Disney’s “Experiences” segment—which covers theme parks, cruise lines, and consumer products—delivered robust numbers, outstripping earlier forecasts. Q3 revenue increased 8% year-over-year to $9.1 billion, fueled by a 22% surge in operating income at domestic parks and experiences to $1.7 billion. Disney pointed to strong guest spending and higher occupancy rates in its parks and cruise lines, especially at Walt Disney World, despite the highly anticipated opening of competitor Universal’s Epic Universe in Orlando. Executives emphasized the “continued resilience” of Disney’s park business in the face of new competition.

Guidance raised, optimism for 2025

Notably, Disney raised its guidance for fiscal 2025, projecting adjusted earnings of $5.85 per share—an 18% increase over the prior year. The company also anticipates double-digit segment operating income growth in entertainment and sports, with an 8% gain in experiences for the full year. CEO Bob Iger affirmed Disney’s commitment to global expansion, noting more active park expansions than at any time in Disney’s history and highlighting ongoing strategic investments in streaming, theme parks, and sports as drivers for future growth.

“Disney is not done building, and we are excited for the future,” Iger said following the earnings release.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

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