Google正积极推动广告商在其AI模式中投放广告，此举旨在将生成式AI的力量融入搜索体验，帮助消费者解决疑问，并让企业获得更多曝光。据报道，新广告形式将包括文本和购物广告，并整合产品详情，在用户通过AI模式进行搜索时以响应的形式出现。这些广告将以“Sponsored”标签的横幅形式展示在AI搜索结果下方，目前被视为一项实验性举措。Google表示已开始在AI模式中展示更多广告，并取得了显著成效。此举标志着Google在AI搜索领域的战略重心转移，预示着其庞大的广告库存将随之调整，并有望引领AI驱动的搜索广告市场增长。

📈 **AI模式广告整合：** Google正鼓励广告商在其AI模式搜索中投放广告，这些广告将以文本和包含产品详情的购物广告形式呈现，并作为用户AI搜索查询的响应。广告会以带有“Sponsored”标签的横幅形式出现在AI搜索结果下方，标志着Google在AI驱动的搜索体验中探索新的商业化途径。

🚀 **实验性推广与成效：** Google将AI模式广告描述为一项“实验”，并表示已开始在AI模式中展示更多广告，且已看到“令人难以置信的成果”。此举表明Google对AI搜索广告的潜力和效果充满信心，并正加速其商业化进程。

💡 **战略重心转移：** 随着Google逐渐从传统搜索转向AI搜索，其庞大的广告库存也可能随之转移。Google在AI搜索领域拥有显著优势，其AI搜索结果的访问量远超竞争对手，这为其广告业务的转型奠定了坚实基础。

💰 **市场增长潜力：** 预计到2029年，AI驱动的搜索广告支出将接近290亿美元。Google将广告整合进AI搜索工具是这一趋势的开端，预示着AI搜索广告市场将迎来巨大的增长机遇。

Google is pushing advertisers to buy ads in AI mode, according to a report from AdAge. The publication caught onto slides from Google pitching AI Mode ads to potential buyers.

"Be part of our most powerful AI search experience, as customers explore their biggest questions with AI Mode," read one slide in the presentation. "As we apply the power of Generative AI to Search, Ads will continue to play a critical role in helping consumers find helpful information and enabling businesses to be discovered online."

Google reportedly told advertisers that the new ads would come in the form of text and shopping ads with product details within AI Mode chats. The ads would be presented in response to user queries.

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From a mock-up in the presentation, the ads appear in banners under AI search queries, indicated by a "Sponsored" label. The slides describe the AI Mode advertisements as an "experiment."

According to AdAge, Google will roll out ads in AI mode before the fourth quarter. The tech giant told AdAge that they have already started showing more ads in AI mode and have seen "incredible results." In May 2025, Google announced that it was testing these ads, writing in a blog post, "Where relevant, ads may appear below and integrated into AI Mode responses."

Google's revenue from ads was estimated to be $96.5 billion in the fourth quarter of last year alone. So far, advertisements have been rare in AI chatbots like Google Gemini and ChatGPT. But as Google shifts away from traditional search and toward AI search, the company's massive ad inventory could shift as well.

Google has a big head start when it comes to AI search, and so far it has 30 times more traffic than its rivals. Its AI search results surpassed those of rivals like ChatGPT, with 16.5 billion visits in December 2024.

Google inserting ads into its AI search tools is just the beginning. Spending on AI-powered search advertising is projected to reach nearly $29 billion by 2029, according to Reuters.