Dear Physics World readers, I’m going to let you in on a secret. I get anxious every time I see the word “networking” on a meeting or conference agenda. I’m nervous whether anyone will talk to me and – if they do – what I’ll say in reply. Will I end up stuck in a corner fiddling on my phone to make it seem like I want to join in but have something more important to do?
If you feel this way – or even if you don’t – please read on because I have some something important to say for anyone who attends or organizes scientific events.
Now, we all know there are many benefits to networking. It’s a good way to meet like-minded people, tell others about what you’re doing, and build a foundation for collaboration. Networking can also boost your professional and personal development – for example, by identifying new perspectives and challenges, finding a mentor, connecting with other organizations, or developing a tailor-made support system.
However, doing this effectively and efficiently is not necessarily easy. Networking can also soak up valuable time. It can create connections that lead nowhere. It can even be a hugely exploitative and one-sided affair where you find yourself under pressure to share personal and/or professional information that you didn’t intend to.
Top tips
Like most things in life, what you get from networking depends on what you put in. To make the most of such events, try to think about how others are feeling in the same situation. Chances are that they will be a bit nervous and apprehensive about opening the conversation. So there’s no harm in you going first.
A good opening gambit is to briefly introduce yourself, say who you are, where you work and what you do, and seek similar information from the other person. Preparing a short “elevator pitch” about yourself makes it easier to start a conversation and reduces the need to think on the spot. (Fun fact: elevator pitch gets its name from US inventor Elisha Otis, who needed a concise way of explaining his device to catch a plummeting elevator.)
Make an effort to remember other people’s names. I am not brilliant at this and have found that double checking and using people’s names in conversation is a good way to commit them to memory. Some advance preparation also helps. If possible, study the attendee list, so you know who else might be there and where they’re from. Be yourself and try to be an active listener – listen to what others are saying and ask thoughtful questions.
Don’t feel the need to stick with one person or group of people for the whole the time. Five minutes or so is polite and then you can move on and mingle further. Obviously, if you are making a good connection then it’s worth spending a bit more time. But if you are genuinely engaged, making plans to follow up post event should be straightforward.
Decide the best way to share your contact details. It could be an iPhone air drop, taking a photo of someone’s name badge, sending an e-mail, or swapping business cards (seems a bit unecological these days). If there are people you want to meet, don’t be afraid to seek them out. It’s always a nice compliment to approach someone and say: “Ah, I was hoping to speak to you today; I’ve heard a lot about you.”
On the flip side, avoid hanging out with your cronies, by which I mean colleagues from the same company or organization or people you already know well. Set yourself a challenge to meet people you’ve never met before. Remember few of us like being left out so try to involve others in a conversation. That’s especially true if someone’s listening but not getting the chance to speak; think of a question to bring that person into the discussion.
Of course, if someone you meet doesn’t seem to be relevant to you, don’t be afraid to admit it. I’m sure they won’t be offended if you don’t follow up after the meeting. And to those who are already comfortable with networking, remember not to hog all the limelight and to encourage others to participate.
A message to organizers
Let me end with a message to organizers, which – I’ll be honest – is the main reason I’m writing this article. I have recently attended conferences and events where the music is so loud that people, myself included, have gone with the smokers to the perishing cold outside simply so we can hear each other speak. Am I getting old or is this defeating the object of networking? Please, no more loud music!
I also urge event organizers to have places where people can connect, including tables and seating areas where you can put your plates and drinks down. There’s nothing worse than trying to talk while juggling cutlery to avoid a quiche collapsing down the front of your shirt. Buffets are always better than formal sit-down dinners as it provides more opportunity for people to mix. But remember that long queues for food can arise.
So what has networking ever done for me? Over the years the benefits have changed, but most recently I have met some great peer mentors, people whom I can share cross-industry experience and best practice with. And, if I hadn’t been at a certain Institute of Physics networking event last year and met Matin Durrani, the editor of Physics World, then I wouldn’t be writing this article for you today.
I’ll let you, though, be the judge of whether that was a success. [Editor’s note: it certainly was…]
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