Fortune | FORTUNE 前天 21:16
Marvel’s ‘Fantastic Four’ box office is just alright as it hangs onto top spot despite steep fall in second weekend
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暑期档电影市场在最后阶段面临挑战,“神奇四侠:初露锋芒”上映次周票房大幅下滑66%,表现不及预期。同期上映的喜剧片“坏家伙2”和“裸枪”则表现稳健,分别占据亚军和季军。分析师指出,尽管整体票房遇冷,但 August 月份的电影市场仍有亮点,如恐怖片“Together”的强劲开局,显示出市场对多元化内容的渴求。展望未来,即将上映的影片有望为暑期档带来新的增长动力,整体市场表现仍有待提振。

🎬 “神奇四侠:初露锋芒”次周票房腰斩,显示出超级英雄片在暑期档末期面临的票房压力。影片上映第二周仅收获4000万美元,跌幅高达66%,远超同期漫威电影的表现,也未能达到分析师的预期,尽管影评普遍较好。

🌟 喜剧片“坏家伙2”和“裸枪”成为票房黑马,分别以2200万美元和1700万美元的成绩跻身前三。特别是“坏家伙2”的首周末表现与系列前作持平,且观众反响热烈,预示着其有望在暑期档乃至秋季取得长线成功。

👻 恐怖片“Together”的成功突显了 August 月份市场对“边缘化”和“非传统”内容的偏好。影片以680万美元的成绩位列第六,证明了这类影片能够为观众提供独特且有吸引力的观影体验,为 August 月份的市场注入了活力。

📊 整体来看,暑期档电影市场正努力冲击40亿美元的年度目标,但 August 月份的开局相对缓慢。分析师强调,在接下来的几周里,新上映的影片如“Freakier Friday”和“Weapons”将对市场起到关键的提振作用,能否实现年度目标,仍需所有影片的共同努力和市场的持续回暖。

“The Fantastic Four: First Steps” earned $40 million from 4,125 North American theaters, a 66% drop from a healthy $117.6 million debut. The film was accompanied by comedies “The Bad Guys 2” and “The Naked Gun” in the top three box office rankings.

The superhero movie dipped significantly more than Marvel’s previous film, “Thunderbolts,” which took a 55% dive in its second weekend.

“First Steps” is the last major blockbuster of the summer. It added nearly $40 million internationally in its second weekend, bringing the film’s global total to $369 million. The movie’s box office drop off was surprising given its strong reviews, said Paul Dergarabedian, senior media analyst for the data firm Comscore.

Though the movie’s debut weekend may have given box office results a strong push toward the $4 billion summer benchmark, August is off to a slow start, he said.

“It’s a tough lift, but we might be able to get there. It really means that all the films are gonna have to stand on their own,” Dergarabedian said. “It’s gonna be about getting great reviews, having that staying power, that longevity in the marketplace.”

Newcomer comedy “The Bad Guys 2” earned second place at the box office this weekend, with $22 million from 3,852 North American theaters. That was on par with projections and also in line with the first movie in the series, which brought in $23 million in 2022. Paramount’s slapstick comedy, “The Naked Gun,” also in its debut weekend, snagged the third box office spot, earning $17 million from 3,344 locations.

Jim Orr, president of domestic distribution for Universal Pictures, said the solid debut for “The Bad Guys 2,” coupled with strong audience reaction scores, “should point to a very long, very successful run through not only the rest of the summer, but really, I think into the fall.”

James Gunn’s “Superman,” which opened four weekends ago and already crossed $550 million globally, earned $13.8 million domestically this weekend, taking the fourth spot. “Jurassic World Rebirth” followed with $8.7 million.

The horror movie “Together” had a strong debut weekend, coming in at sixth place and earning $6.8 million domestically, proof that August is a month for edgier and off-beat films, Dergarabedian said.

“That’s what this month is about. It’s not just about box office,” Dergarabedian said. “It’s also about providing really interesting, rewarding movie-going experiences for audiences.”

Dergarabedian said he expects highly-anticipated movies hitting theaters in the next few weeks — including “Freakier Friday,” and Zach Cregger’s horror movie “Weapons” — to give August a needed boost.

The box office is currently up 9.5% from last year.

Top 10 movies by domestic box office

With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “The Fantastic Four: First Steps,” $40 million.

2. “The Bad Guys 2,” $22.2 million.

3. “The Naked Gun,” $17 million.

4. “Superman,” $13.8 million.

5. “Jurassic World Rebirth,” $8.7 million.

6. “Together,” $6.8 million.

7. “F1: The Movie,” $4.1 million.

8. “I Know What You Did Last Summer,” $2.7 million.

9. “Smurfs,” $1.8 million.

10. “How to Train Your Dragon,” $1.4 million.

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电影市场 票房 暑期档 超级英雄片 喜剧片
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