Fortune | FORTUNE 13小时前
Seattle cat video entrepreneur on screening his 73-minute opus nationwide: ‘It’s not all cats falling into a bathtub. That would get exhausting’
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今年夏天,互联网上最受欢迎的猫咪视频将登陆大银幕!“猫咪视频节”是一个长达73分钟、适合全家观看的合家欢电影节,精选了各种猫咪的精彩瞬间——从滑稽搞笑到温情脉脉,再到令人捧腹的喜剧片段。该活动已在全美和加拿大超过500家独立影院上映。值得一提的是,部分票款将捐赠给专注于猫咪福利的慈善机构、收容所和动物保护组织。自2019年以来,猫咪视频节已累计筹集了超过100万美元的善款。策展人Will Braden每年会观看数千小时的猫咪视频,力求为观众呈现一个多元化、充满惊喜的猫咪世界,内容远不止“搞笑的猫咪摔进浴缸”这类视频。如今,猫咪视频节已进入第八个年头,并在全球范围内扩展,包括英国、丹麦、法国、西班牙、日本和巴西等地,去年票房收入也突破了100万美元。该活动深受各年龄层观众的喜爱,被誉为少数能像皮克斯电影或泰勒·斯威夫特演唱会一样吸引所有人的活动之一。

🐱 **“猫咪视频节”将互联网上的精彩猫咪内容搬上大银幕**:这是一个73分钟的合家欢电影节,精选了各种类型、能引起观众共鸣的猫咪视频,从搞笑到温情,覆盖了500多家美国和加拿大的独立影院,为观众带来独特的观影体验。

🐾 **公益与娱乐并举,善款用于动物福利**:猫咪视频节不仅提供娱乐,还将部分门票收入捐赠给猫咪慈善机构、收容所和动物福利组织。自2019年以来,该活动已成功筹集超过100万美元的善款,将观影的乐趣转化为对流浪动物的实际帮助。

🎬 **精心策划的多元化内容**:由曾创作过“Henri, le Chat Noir”的Will Braden担任策展人,他每年投入大量时间观看数千小时的猫咪视频,确保内容丰富多样,包括动画、音乐视频和迷你纪录片等,避免了单一的搞笑套路,让观众看到猫咪视频的广阔可能性。

🌍 **日益壮大的全球影响力**:猫咪视频节已走过八年,其影响力已从美国扩展到英国、丹麦,并首次进入法国、西班牙、日本和巴西等国家。去年的票房收入已超过100万美元,证明了其跨越文化和地域的吸引力,并显示出其持续增长的潜力。

🤝 **影院与观众的广泛认可**:起初,说服独立影院排片需要一番努力,但如今,参与过的影院都希望能再次举办。猫咪视频节吸引了包括孩子、猫奴、时尚青年和祖父母在内的各类观众,被认为是少数能像皮克斯电影或泰勒·斯威夫特演唱会一样,真正做到“老少咸宜”的活动。

The best of the internet’s cat videos are coming to the big screen this weekend. Cat Video Fest is a 73-minute, G-rated selection of all things feline —silly, cuddly, sentimental and comedic—that’s playing in more than 500 independent theaters in the U.S. and Canada.

A portion of ticket proceeds benefit cat-focused charities, shelters and animal welfare organization. Since 2019, it’s raised over $1 million.

The videos are curated by Will Braden, the Seattle-based creator of the comedically existential shorts, Henri, le Chat Noir. His business cards read: “I watch cat videos.” And it’s not a joke or an exaggeration. Braden watches thousands of hours of internet videos to make the annual compilation.

“I want to show how broad the idea of a cat video can be so there’s animated things, music videos, little mini documentaries,” Braden said. “It isn’t all just, what I call, ‘America’s Funniest Home Cat Videos.’ It’s not all cats falling into a bathtub. That would get exhausting.”

Now in its eighth year, Cat Video Fest is bigger than ever, with a global presence that’s already extended to the UK and Denmark, and, for the first time, to France, Spain, Japan and Brazil. Last year, the screenings made over $1 million at the box office.

In the early days, it was a bit of a process trying to convince independent movie theaters to program Cat Video Fest. But Braden, and indie distributor Oscilloscope Laboratories, have found that one year is all it takes to get past that hurdle.

“Everywhere that does it wants to do it again,” Braden said.

Current theatrical partners include Alamo Drafthouse, IFC Center, Nitehawk, Vidiots, Laemmle and Music Box. The screenings attract all variety of audiences, from kids and cat ladies to hipsters and grandparents and everyone in between.

“It’s one of the only things, maybe besides a Pixar movie or Taylor Swift concert, that just appeals to everybody,” Braden said.

And the plan is to keep going.

“We’re not going to run out of cat videos and we’re not going to run out of people who want to see it,” Braden said. “All I have to do is make sure that it’s really funny and entertaining every year.”

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猫咪视频节 猫咪 公益 独立影院 Will Braden
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