Instagram近日更新了其直播功能的使用门槛，要求用户至少拥有1,000名粉丝才能进行直播，此前该限制并不存在。此举引发了小型创作者的广泛不满，认为这增加了他们进入直播领域的难度。Instagram方面表示，此举旨在提升整体直播体验质量，通过减少低质量直播来帮助用户更容易发现优质内容，同时也可能为Meta节省成本。该新规与TikTok的直播规则相似，但TikTok的粉丝要求更为灵活。相比之下，Facebook、YouTube和Twitch的直播门槛则更为宽松。

📊 Instagram更新直播功能，新增1,000粉丝门槛：此前Instagram允许所有用户进行直播，但现在仅对粉丝数量达到1,000人的公开账号开放此功能，私密账号即使粉丝过千也无法直播。

📉 小型创作者面临挑战：此项调整被认为将使小型创作者更难在平台上脱颖而出，因为积累粉丝是一个漫长且艰辛的过程，而直播是内容创作的重要推广渠道。

✨ 提升直播体验与效率：Instagram官方解释称，此举是为了“改善整体直播内容的消费体验”，通过过滤掉观众数量较少的低质量直播，使用户更容易找到优质内容，并可能为公司节约运营成本。

⚖️ 对比其他平台：Instagram的新规与TikTok的直播规则相似，但TikTok的粉丝要求不固定。Facebook仅需100粉丝，YouTube要求50粉丝，而Twitch则无粉丝数量限制，门槛普遍低于Instagram。

It’s hard enough getting into the content creator space without the platform you’re on putting up restrictions. However, Instagram is now the latest social media app to institute such a restriction — forcing people to have at least 1,000 followers before they go live on the site. Previously, Instagram let anyone go live, regardless of account status. 

The news first started circulating after smaller creators posted the notice on other social media channels. 

The notice reads, "Your account is no longer eligible for Live. We changed the requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos."

TechCrunch followed up with Instagram and confirmed that the social network giant made this change intentionally. As expected, small creators aren’t fans of the change, and it’s been mostly maligned across all of social media. Creators with private accounts won’t be able to go live at all, even if the account has over 1,000 followers. Instagram says the change was made to “improve the overall Live consumption experience.”

There are pros and cons to the decision, as TechCrunch notes. On the one hand, small creators will have an even harder time breaking out into the segment than they already do, as accumulating followers without buying them can be a long and painstaking process. By contrast, Instagram likely removed a lot of low-quality streams this way that only have a couple of viewers each, which makes it easier to find better live content while also saving Meta money. 

This change brings Instagram more in line with TikTok’s live streaming rules. However, the number of followers you need on TikTok can vary, with plenty of people getting access long before they reach 1,000 subscribers. As of this writing, Facebook’s Help Center says that going live on Facebook only requires a 60-day-old account and at least 100 followers. YouTube still allows users to go live after just 50 followers, while Twitch remains the easiest to get started with a 0 follower limit.