Reddit正积极拥抱人工智能技术，旨在转型成为一个全方位的信息搜索平台。CEO史蒂夫·霍夫曼指出，Reddit拥有独特的优势，能够提供其他平台无法比拟的海量对话和知识。用户长期以来习惯在搜索时加上“reddit”以获取真实的人类回答，甚至促使Google将Reddit内容整合进搜索结果。现在，Reddit希望直接成为答案的提供者，通过其AI助手“Reddit Answers”利用Gemini AI技术，为用户提供类似ChatGPT的深度、对话式回复，整合了平台海量的讨论内容。Reddit计划将此功能与核心搜索功能相结合，并重新设计App，将搜索栏置于中心位置，以期在全球范围内扩展其AI驱动的搜索体验，同时巩固用户基础并实现盈利增长。

💡 Reddit正全面转型，将AI技术融入其核心业务，目标是成为一个真正的搜索目的地。CEO霍夫曼强调，Reddit独特的对话和知识广度是其核心竞争力，能够提供其他平台无法企及的信息深度。

🌐 用户已习惯在Google搜索时加入“reddit”以过滤低质量信息，寻求真实的人类回复，这一趋势甚至推动了Google将Reddit内容直接整合进搜索结果。Reddit希望借此优势，直接满足用户对信息的需求，成为答案的提供者。

🤖 Reddit推出了AI助手“Reddit Answers”，该工具由Gemini AI驱动，能够像ChatGPT一样，通过整合平台海量的讨论内容，为用户提供对话式、深入的回复，而非简单的链接或帖子列表。

📱 Reddit计划将“Reddit Answers”与现有搜索功能整合，并重新设计App界面，将搜索栏置于显眼位置，以提供统一、便捷的AI驱动搜索体验，并推动其全球化发展。

📈 此举是Reddit巩固用户群、提升平台盈利能力战略的一部分。公司在近期财报中显示出强劲的收入增长，表明其在AI领域的投入有望带来显著的商业回报。

Reddit, like nearly every major tech company right now, is going all-in on AI, and its next big bet is transforming itself into a full-blown search engine.

That’s straight from Reddit CEO Steve Huffman. According to TechCrunch, Huffman told investors during the company’s latest earnings call on Thursday: "Reddit is one of the few platforms positioned to become a true search destination. We offer something special — a breadth of conversations and knowledge you can’t find anywhere else."

He’s not wrong. For years, internet users have added "reddit" to the end of their Google searches to filter past SEO sludge and find real human answers. The habit became so widespread that Google eventually baked Reddit content directly into its search results.

But Reddit doesn’t want to be drowned out by Google’s AI search push — it wants to be the answer. Like Meta, OpenAI, and Microsoft, the company is focusing on "its own" AI-driven search experience. That effort centers around the website's search function and Reddit Answers, an AI-assisted tool that is powered by Gemini AI, according to Google.

Reddit Answers, which now serves 6 million users and is being tested in a dozen countries, functions much like ChatGPT, offering conversational, in-depth responses to user queries by pulling from the platform’s massive archive of discussions. Instead of simply returning links or posts, it aims to synthesize answers in a more natural, AI-driven format.

The company plans to combine Reddit Answers with its core search function and redesign the app so the search bar takes center stage. According to Huffman, global expansion is on the way.

"We’re unifying those [Reddit Search and Reddit Answers] into a single search experience, and we’re gonna bring that front and center in the app," Huffman said in the call.

It’s all part of Reddit’s broader push to consolidate its user base and keep people on the platform, while also turning a solid profit. In Q2, the company reported a massive 78 percent revenue jump year-over-year, pulling in $500 million.