TheLowDown-Region 08月01日 11:19
Our thoughts on Grab’s 2025 Q2 results
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Grab公布了2025年第二季度财报,显示出稳健的增长势头。平台月活跃用户数达到4620万,总交易额(GMV)增长21%至53.5亿美元,调整后EBITDA连续14个季度增长,达到1.09亿美元,净利润也翻倍至2000万美元。财报显示,Grab的“经济型”服务策略奏效,广告业务健康增长,并积极布局零售和金融服务领域。同时,公司也在解决出行供应短缺问题,并关注潜在的竞争对手。Grab凭借其市场领先地位和持续的战略投入,在东南亚市场展现出强大的发展潜力。

💰 **Affordability策略奏效,用户增长与留存并重**:Grab通过提供“经济型”服务选项(如Saver模式),成功吸引并留住用户。Saver模式在出行和配送业务中占比显著,这体现了Grab利用分层服务和增值服务(如订阅和金融服务)来扩大用户基础并提高用户忠诚度的策略正在发挥作用。

📈 **广告业务与零售媒体网络协同发展**:Grab的广告业务增长强劲,自助平台活跃广告商数量和平均广告支出均有显著提升。公司正将广告业务定位为零售媒体网络的一部分,既是广告渠道也是销售渠道,为东南亚的品牌和商家提供服务,显示出其在数字广告领域的潜力。

🛒 **加速零售渗透,Grabmart增长迅猛**:Grab在零售领域的布局加速,Grabmart的增长速度超过了整体配送业务。通过收购马来西亚超市连锁店Jaya Grocer和Everrise,Grab正深化其在零售市场的渗透,尽管与中国市场相比,其线上渗透率仍有提升空间,但未来的增长潜力巨大。

💳 **金融服务业务拓展,贷款规模显著增长**:Grab的金融服务业务也表现亮眼,贷款规模同比增长78%。尽管与Sea Group的Monee相比仍有差距,但Grab在这一领域仍有巨大的增长空间,显示出其在拓展金融服务方面的决心和潜力。

🚕 **解决新加坡出行供应短缺,布局自动驾驶**:Grab正积极应对新加坡等关键市场的出行供应短缺问题,并为未来的自动驾驶服务做准备。推出自动驾驶电动穿梭巴士是其在实际应用场景中积累经验的重要一步,也预示着其在智慧出行领域的长远规划。

On Thursday (31 July), Grab released their Q2 2025 results. The top-line and bottom-line growth were both steady in the quarter.


Group MTUs (monthly transacting users) reached 46.2 million while revenue rose to US$819 million, a 23% increase YoY. On-demand (which includes Mobility and Deliveries) GMV rose to US$5.35 billion, up 21% YoY.  Adjusted EBITDA grew consecutively for 14 quarters to US$109 million. The company has also recorded a profit of $20 million, double that of Q1 2025.   


These results are not a surprise to analysts and investors – Grab’s share prices actually dipped during the first trading day after the earnings release, amid Trump’s announcement of new tariff rates for many major trading partners. 

 

Some thoughts: 

1. Grab’s bet on affordability appears to be paying off. Saver (i.e. trading speed for savings as compared to standard option) now accounts for about one-third of Mobility transactions, while Saver Deliveries makes up 34% of deliveries transactions. We described Grab’s service laddering strategy in our Food delivery platforms in Southeast Asia 5.0 report: using tiered offerings and group orders to grow the user base, while driving retention through subscriptions and financial services.

 

2. Grab’s advertising business seems to be growing healthily. The number of quarterly active advertisers (QAA?) on its “self-serve platform” grew 31% YoY, while average spend per advertiser rose 42%. In the earnings call, the management framed advertising as part of the “combined opportunity” with “the margin of the business“. Grab seems to be building the foundations of a retail media network — serving as both an advertising and sales channel for (FMCG) brands and merchants across Southeast Asia.

3. This is in a way similar to many discussions we’ve had with brands about Live Commerce in Southeast Asia. Some established brands are debating internally whether investments in live commerce should be part of the marketing or channel budget. It should be both.

 

4. While we do not see aggressive quick commerce war in Southeast Asia yet (expensive and brutal in China), players are now circling back to the sector. Grabmart grew faster than the overall Deliveries segment. Of course, coming from a low base of 10% of overall deliveries GMV, Grabmart should still have a lot of growth upside. Online penetration at Jaya Grocer, Grab’s acquired supermarket chain in Malaysia, is nearing 15%. In comparison, Alibaba’s Freshippo and Walmart’s Sam’s Club in China are at 50%.

 

5. Grab has also acquired Everrise, a Malaysian supermarket chain focused on East Malaysia. Would Grab use its massive cash reserve for more acquisitions? Well-managed supermarkets are good assets in Southeast Asia, and play well into Grab’s future strategy in deeper retail penetration.

 

6. At the end of the quarter, Grab had US$5.7 billion in net cash liquidity (ie: cash, time deposits, and investments, minus loans and borrowings), bolstered by its recent US$1.5 billion convertible notes raise. With the company now profitable, the question is: how would they use this capital effectively moving forward?

7. In financial services, it is notable that Grab’s loan book grew 78% YoY to US$708 million. On the other hand, Monee (the digital financial service arm of Sea Group), has a loan book of US$5.8 billion in Q1 2025. Clearly, Grab should still have lots of headroom for growth here. We have recently shared some thoughts on this with The Economist.

8. Grab has also actively been trying to address mobility supply shortage in Singapore, one of its key markets. We just wrote a commentary on The Straits Times about the rationale behind GrabCab. The country has recently signalled support for robo-taxi, and Grab should be a good contender for this service. Its recent launch of an autonomous electric shuttle bus is preparing the team and wider public for an actual use case.

 

9. Will there be new competition? In their earnings call, Grab positioned themselves as “about 3x – 3.5x larger than our next largest competitor in the region”, but they still need to constantly remain alert for emerging challengers. Examples include Bolt in Thailand and Xanh SM in Vietnam. But perhaps the most interesting question is whether Meituan’s Keeta will enter Southeast Asia in the next 18 – 36 months. 

The post Our thoughts on Grab’s 2025 Q2 results first appeared on The Low Down - Momentum Works.

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Grab 财报 东南亚 数字经济 出行服务
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