The Wall Street Journal @WSJ

Shake Shack reported Thursday that its Dubai Chocolate Pistachio Shake pumped up second-quarter results.

Despite its popularity, the trendy shake will be discontinued in August as the burger chain moves to keep its menu fresh and fluid, its CEO said. https://t.co/HHeosCrm6L

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Shake Shack Leans Into Innovation to Keep Customers Coming

The burger chain has boosted advertising and rolled out new menu items to drive up frequency among its customers, its chief executive said.