Uber Eats正逐步引入多项人工智能驱动的新功能，旨在提升商家广告效果和客户沟通体验。这些新功能包括利用AI优化菜单描述、增强食品图片质量，以及自动总结顾客评价，帮助商家快速识别改进领域。此外，Uber Eats还推出了实时订单聊天功能，让商家能与顾客直接沟通解决订单问题，并允许用户上传订单照片，优秀照片有机会获得奖励。这些AI应用有望改善用户点餐前的预期，但其稳定性和可靠性仍有待市场检验。

🍽️ **AI赋能菜单优化**：Uber Eats利用生成式AI技术，为菜单项生成更具吸引力的描述，并能够检测和增强低质量的食品图片，通过调整光线、分辨率、构图，甚至将食物重新摆放到不同的餐盘或背景上，提升食品的视觉吸引力。

⭐ **智能总结用户评价**：AI能够自动梳理和总结顾客的评论，快速提炼出对商家需要改进之处的反馈，帮助商家更高效地了解客户需求和痛点。

📸 **用户生成内容激励**：Uber Eats允许用户在评价订单时上传自己拍摄的食品照片，对于被采纳的照片，用户有机会在特定国家和地区获得Uber应用内积分奖励，丰富了内容生态。

💬 **实时订单沟通**：新推出的“实时订单聊天”功能，使商家能在订单发出前直接与顾客沟通，及时处理特殊要求、确认过敏信息或协商缺货商品替代方案，有效减少订单纠纷。

The menus on your next Uber Eats order may be embellished using generative AI. The food delivery service is rolling out new features that aim to help businesses advertise and communicate with customers, which include  AI additions to menu descriptions, food photos, and review summaries, along with a live chat tool and payments for user-submitted photos.

The AI tools can be used to generate descriptions for menu items and summarize customer reviews to quickly highlight feedback regarding areas of the business that need improvement. Uber Eats also says it’s using AI to “detect and enhance low-quality food images” on menus, either by making changes to lighting, resolution, and framing, or editing the food onto different plates or backgrounds. The example images provided by Uber Eats suggest that this feature may also use generative AI to make adjustments to the food itself, such as expanding it or filling in any gaps when digitally re-plating.

For menu items that don’t have any images at all, Uber Eats will also now allow customers to upload a photograph of their own order when leaving a review. The feature is launching globally, and can be accessed by tapping the “add photos” option on the rate order screen. Customers in the US, UK, Canada, and Mexico may receive a payment in Uber in-app credits if their photos are published.

Lastly, Uber Eats is introducing a new Live Order Chat feature that allows businesses to contact customers directly to help resolve any issues with orders before they’re sent out. Once an order has been received, merchants can then initiate real-time communications to clarify any special requests, check dietary or allergy requirements, or inform them of out-of-stock items to discuss alternatives.

The user-uploaded images and Live Order Chat features could provide customers with a better idea of what to expect from their orders before they arrive at their door. AI-generated and manipulated content can be unpredictable, however, and we won’t know how reliable these tools are until they start appearing on menus.