Earlier this year, we published TikTok Shop in the U.S. 2024 detailing TikTok Shop’s performance and detailed data in products, categories, videos, influencers, and live.
How has TikTok Shop evolved since then? Especially when the potential TikTok ban in the U.S., although still not completely off, seems to fade as a memory of yesteryear.
In the first half of 2025, TikTok Shop U.S. generated US$5.8 billion in GMV in H1 2025, up 91% YoY. In the meantime, TikTok Shop’s global GMV actually doubled with Indonesia reclaiming the helm as the largest market.
Today, Momentum Works, in collaboration with Tabcut, is releasing our TikTok Shop in the U.S. H1 2025 report, an update on TikTok Shop performance in the U.S..
Highlights from the report:
- TikTok Shop’s global GMV reached US$26.2 billion in H1 2025, doubling YoY;
- GMV in the U.S. reached US$5.8 billion in H1 2025, up 91% YoY;
- Indonesia, with US$6 billion GMV, reclaimed the position as top market for TikTok Shop;
- Live’s GMV share in TikTok Shop U.S. rose from 10% to 14%, while Video is still the dominant format of selling;
- Only one live session exceeded US$1m GMV in H1 2025, down from 4 in 2024;
In addition to the usual detailed data in products, categories, videos, influencers, and live, the report also dives into the growth, changes and next phase of TikTok Shop in the U.S..
The TikTok Shop in the U.S. H1 2025 report is complimentary —get your copy today!
The post [New report] TikTok Shop doubles global GMV in H1 2025, with U.S. market hitting US$5.8 billion first appeared on The Low Down - Momentum Works.
