Fortune | FORTUNE 07月31日 09:12
Video game created by a 16-year-old in a few days shatters records, humiliates professional games designed with mega-budgets
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一款名为“Grow a Garden”的Roblox园艺游戏意外走红,成为夏季热门。该游戏由一名16岁少年在几天内开发完成,却打破了史上最高同时在线玩家人数的纪录,超越了许多耗费巨资和多年开发的大型游戏。游戏玩法简单,玩家可以种植、收获、交易或偷取他人的作物,节奏轻松,画面风格类似《我的世界》,配以舒缓的古典音乐。该游戏的流行进一步巩固了Roblox在游戏界乃至流行文化中的地位,尤其受年轻玩家欢迎。有评论认为,这种低压力的游戏体验为玩家提供了现实世界的“放松出口”,也引发了关于“何为真正玩家”的讨论,以及游戏行业对新兴游戏趋势的接纳程度。

🎮 **“Grow a Garden”的惊人成功:** 这款由16岁少年开发的Roblox园艺游戏,以其简单的玩法和低压力的游戏体验,打破了游戏史上同时在线玩家人数的纪录,显示了休闲游戏巨大的市场潜力,并巩固了Roblox作为青少年社交娱乐平台的地位。

🌿 **游戏的核心玩法与吸引力:** 游戏允许玩家在虚拟土地上种植、收获、交易作物,甚至可以偷取他人的劳动成果。其轻松的游戏节奏、类似《我的世界》的画面风格以及舒缓的古典音乐背景,为玩家提供了一个远离现实压力的“Chill”体验,即使不频繁操作,作物也能生长,降低了参与门槛。

📈 **对游戏行业的影响与反思:** “Grow a Garden”的火爆恰逢《GTA 6》延期,重新点燃了关于游戏玩家定义以及主流游戏行业对新兴、非传统游戏类型(如休闲、益智类)认知的讨论。游戏行业专家指出,如果不能拥抱玩家期望的变化,可能会在未来的游戏开发中落后。

💰 **商业价值与用户增长:** 该游戏的流行不仅提升了Roblox的用户活跃度和品牌形象,还直接推动了公司营收增长,有望超出华尔街的预期。对于Roblox而言,这标志着其平台内容的多样化和吸引力增强,也为平台上的其他开发者提供了新的启示。

🤝 **社交互动与社区建设:** 游戏中的全球种子商店和玩家间的互助行为(如赠送礼物、告知稀有种子信息)促进了社区互动,增强了玩家粘性。这种社交元素使得游戏体验更加丰富,也为家长和孩子提供了共同参与、互动的机会。

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer.

Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any game in history, beating out video games that take years and millions of dollars to develop.

And there’s no one to shoot, fight or race. If your last attempt at cultivating vegetables was FarmVille in 2010, don’t worry — your tomatoes will grow even if you never water them.

Grow a Garden is as simple as its name suggests — players can fill a plot of land with plants and animals, harvest and sell, trade or steal each others’ bounty. The game is low stress, with an aesthetic reminiscent of Minecraft and a soundtrack of soothing classical tunes such as Mozart’s Rondo Alla Turca playing in the background. Its popularity has further cemented Roblox’ place not just in the gaming world but in popular culture — for better or for worse, it’s where the kids hang out.

“The word I keep hearing used over and over to describe this particular game is that it’s chill, which is just such a nice alternative. I get a lot of sort of that Animal Crossing vibe from it. You know, like you can check in, you can check your gardens, you can get some new seeds, you can plant them,” said Becky Bozdech, editorial director at the nonprofit Common Sense Media. “I have an 11-year-old son who (plays it) and he says to him the big difference is that a lot of games have a big giant objective that you have to do, but in Grow a Garden, you can just kind of hang out and do what you want.”

Coincidence or not, Grow a Garden soared to popularity around the same time that Take-Two Interactive announced it would delay the launch of its wildly anticipated Grand Theft Auto 6 until next year. In late June, the gardening game logged 21.6 million concurrent players, surpassing Fortnite’s previous record of 15.2 million according to Roblox. Analysts who follow Roblox’s stock say Grow a Garden is helping boost the company’s revenue and will push the company’s quarterly earnings numbers above Wall Street’s expectations.

While it’s not clear if the GTA audience flocked to this simple gardening game to pass the time until then, the timing reignited the age-old debate about who gamers are and what titles are taken seriously by the video game establishment. It happened with Candy Crush, with puzzle games, with Animal Crossing. Are people who play cozy games true gamers? Or is the title reserved for the folks who shoot enemies in Call of Duty or drive around creating mayhem in GTA?

“There’s a huge percentage of gamers that play Roblox and the actual industry just views it as like this esoterically immature platform of weird gameplay habits,” said Janzen Madsen, the New Zealand-based CEO and founder of Splitting Point studios, which acquired the game from its teenage creator. “Well, I actually think in five years this is what player expectation is gonna be. And because you guys haven’t embraced it, like you’re not gonna know how to make games.”

To start growing your garden, you’ll need a Roblox account. The game will start you out with an empty plot and some money — sheckles — and a starter seed. From there, you can plant seeds, harvest and sell your crops and buy more seeds, animals or tools for your garden. While it is possible to play the game without spending real-world money, it will take longer. Once you sell enough crops, you earn money to buy more expensive seeds beyond basic carrots and blueberries.

“For me, I just, I really want to get all the rarest stuff. I’m a completionist, so I want everything and that’s what’s fun for me,” said Leah Ashe, a YouTuber who plays Grow a Garden and other popular games to an audience of 5.3 million. “It’s really cool because you can come together because the seed shop is global, so everybody’s shop is the exact same. So you can work with other people and be like, ‘Oh my gosh, the sugar apple is in stock. Get online!’ The seed shop updates every five minutes, so there’s always something pulling you back into the game.”

For Roblox, which has faced a backlash for not doing enough to protect kids on its gaming service, Grow a Garden has served as something of a reprieve — along with new safety measures such as chat restrictions and privacy tools.

New players get help from more established peers who send them gifts and let them know when rare seeds become available in the seed shop.

Bozdech said that “if you have the right supervision and guidance,” Roblox can be a positive experience for kids, allowing them to create their own designs or practice coding, for instance.

“Something like Grow a Garden, particularly, is a nice opportunity maybe for parents and kids to play together,” she said.

And perhaps the slow cultivating of a magical garden can benefit parents too.

“It’s hitting a nerve, you know?” Bozdech said. “People need an escape from the world, I think we all do.”

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