Skechers最新推出的儿童运动鞋系列“Find My Skechers”引起广泛关注，该系列运动鞋在鞋垫下方设有一个隐藏隔层，可以放入Apple AirTag，方便家长追踪孩子的位置。此举填补了市场空白，满足了部分家长对儿童安全追踪的需求。尽管Skechers官方宣传强调的是方便找到孩子的鞋子，但其宣传视频却更直接地表明了追踪孩子位置的功能。这种将科技融入日常穿戴产品的设计，在提供便利性的同时，也引发了关于儿童隐私的讨论。

👟 **Skechers创新儿童运动鞋：内置AirTag追踪功能** Skechers最新推出的“Find My Skechers”系列儿童运动鞋，在鞋垫下方设计了一个隐蔽的隔层，专门用于放置Apple AirTag。这一设计使得家长能够通过“查找”App随时掌握孩子的活动位置，为儿童安全提供了一种新的解决方案，也填补了市场上一大公司直接推出此类产品的空白。

📍 **功能定位模糊：找鞋还是找孩子？** Skechers官方网站和部分宣传材料将这款运动鞋定位为方便家长寻找孩子鞋子的工具，声称鞋子设计有安全隐藏的口袋来放置AirTag，以便家长随时知道“他们最喜欢的鞋子在哪里”。然而，Skechers的宣传视频则更加直白地指出，这款运动鞋的目的是让家长“随时知道孩子在哪里”，并强调了其“舒适性”和“安心感”。这种表述上的差异引发了对产品真实意图的猜测。

💰 **产品细节与价格** 这款“Find My Skechers”运动鞋目前已在Skechers官网上架销售，提供男孩和女孩的尺码，售价在52美元至58美元之间。每双鞋都配备了一个用于放置AirTag的隐藏式隔层，并且据称孩子在穿着时不会感觉到AirTag的存在，以确保舒适度。

⚖️ **便利与隐私的权衡** 尽管将AirTag集成到儿童鞋中为家长提供了在拥挤场所追踪孩子的便利，但也引发了对儿童隐私的担忧。虽然Apple近年来已采取措施提升AirTag的隐私保护功能，但这类产品的使用仍然需要在便利性和个人隐私之间进行谨慎的权衡，并可能需要家长与孩子之间进行开放的沟通。

Earlier this month, Skechers announced Find My Skechers, a new line of kids' sneakers with a hidden compartment for Apple AirTags. The AirTag is placed in a circular slot below the insole, and Skechers says kids won't be able to feel it.

Some parents already use Apple AirTags to track their kids' location, turning to Amazon to buy AirTag holders you can pin on clothes, to shoelaces, or wear around the wrist. However, I haven't seen a major company launch a product that caters to this trend before.

Interestingly, while the Skechers website and an announcement Instagram post say the product is designed to make it easy to locate your kids' shoes, a promo video from the company specifically talks about using the shoes to track your kids. The Find my Skechers website reads, "Each pair is designed with a secure, hidden pocket under the insole that perfectly fits an Apple AirTag, so you can always know where their favorite shoes are." (Emphasis added.)

However, this mobile YouTube video from the Skechers YouTube page is more direct: “Moms and dads, now you can know where your kids are at all times in Skecher's newest Apple AirTag compatible sneakers. It’s genius. There’s a clever, secure, hidden compartment under the insole. Your child can’t feel it, and you can see where your kids are on the Find My app.” (Emphasis added.)

In the video, a cheery actress also says, “Look, we all know Skechers is famous for comfort, and now they’re giving us comfort of mind when it comes to our kids.” However, in the non-mobile version of the ad, the actress reads the same script, except she adds the word "shoes" in lines like "you can see where your kids shoes are." It's a small but significant difference. Mashable reached out to Skechers for clarification, and we'll update this article if the company responds.

Regardless, the new sneakers are available for sale now at the Skechers website in boys' and girls' sizes. The shoes are priced between $52 and $58.

Shoes that track kids' location could be a godsend for parents who are nervous about losing track of their kids in a crowded place, but products like this also raise potential privacy concerns. Apple has taken steps to make AirTags more privacy friendly in recent years.