Big Tech is increasingly addicted to AI, but many companies are allergic to regulation, bucking suggestions that they adhere to copyright law and provide data on training. In a rare move, Google has confirmed it will sign the European Union's AI Code of Practice, a framework it initially opposed for being too harsh. However, Google isn't totally on board with Europe's efforts to rein in the AI explosion. The company's head of global affairs, Kent Walker, noted that the code could stifle innovation if it's not applied carefully, and that's something Google hopes to prevent.
While Google was initially opposed to the Code of Practice, Walker says the input it has provided to the European Commission has been well-received, and the result is a legal framework it believes can provide Europe with access to "secure, first-rate AI tools." The company claims that the expansion of such tools on the continent could boost the economy by 8 percent (about 1.8 trillion euros) annually by 2034.
These supposed economic gains are being dangled like bait to entice business interests in the EU to align with Google on the Code of Practice. While the company is signing the agreement, it appears interested in influencing the way it is implemented. Walker says Google remains concerned that tightening copyright guidelines and forced disclosure of possible trade secrets could slow innovation. Having a seat at the table could make it easier to bend the needle of regulation than if it followed some of its competitors in eschewing voluntary compliance.
