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歌手Harry Styles的性别中立生活方式品牌Pleasing于近期发布了两款新产品：Pleasing双面振动器和Pleasing润滑剂。此次发布通过一系列“神秘”的社交媒体预告，吊足了粉丝胃口，并最终在7月25日正式揭晓。产品一经推出即引发市场热烈反响，虽然部分粉丝对其作为新音乐的替代品感到不满，但产品很快售罄，显示出其强大的市场号召力。该振动器由Harry Styles与性教育专家Zoë Ligon合作设计，具备多项功能，定价68美元；润滑剂定价25美元，也迅速售罄。此次营销策略被认为极具创意，成功地将品牌与“取悦自我”的理念相结合，引发了广泛关注和讨论。
✨ Harry Styles的品牌Pleasing发布了其首款情趣用品系列，包括一款名为“Pleasing Double-Sided Vibrator”的双面振动器和“Pleasing Lube”润滑剂。该系列产品的发布通过一系列精心策划的社交媒体预告，成功制造了话题和期待感，并在正式宣布后迅速吸引了大量关注，产品一经上线便告售罄。
💖 这款双面振动器由Harry Styles与性教育专家Zoë Ligon共同设计，拥有七档速度和两个独立运行的马达，支持USB充电且防水，定价68美元。Ligon赞扬其马达强劲有力且设计紧凑，易于单手操作，适合新手和经验丰富的用户，兼具多功能性和美观性。
💡 产品的营销策略被誉为“天才般的性玩具揭示”，通过摩斯密码、鼓励“取悦自己”的文案以及将自我触碰重新定义为“爱的语言”等方式，成功引起了消费者的共鸣，并与品牌“取悦自己”的核心理念高度契合。润滑剂定价25美元，在高端润滑剂市场中属于正常价格范围。
💬 此次发布在粉丝群体中引发了褒贬不一的反应。一部分粉丝对新产品表示兴奋，认为这是品牌创新的一部分；另一部分粉丝则对等待新音乐落空转而推出情趣用品感到失望和不满，显示出粉丝对于偶像作品的多元期待。
Harry Styles, LGBTQ+ ally, “heartthrob,” and former One Direction member, hasn’t released an album in three years, but he’s found another way to keep his name in the headlines (despite lying low from the general public eye).
On July 22, the singer’s gender-neutral lifestyle brand, Pleasing, which he launched in 2021, posted a “cryptic” video on Instagram, where a glass of milk is placed on a table while someone taps out a message in Morse code. A woman is eavesdropping at the door and looks genuinely shocked by what she’s hearing. The caption read: “For those playing at home,” followed by “251 Elizabeth Street, N.Y.C., 25th-27th of July, 11 am EST.”
The Instagram account followed up with additional posts, all in the same style, until the official announcement came on July 25.
View this post on Instagram "We’re pleased to announce: Pleasing Yourself — a radical pursuit of what feels good, with two new products that put pleasure right where it belongs: in your hands (or theirs). This is a chapter of connection, expression, and self-awareness for all, featuring two new products — The Pleasing Double-Sided Vibrator and The Pleasing Lube — designed for peak intimacy."
As expected, the announcement (and the build-up to the announcement — let’s call it marketing foreplay) was met with mixed reactions. Some fans were ecstatic (e.g., “Harry Styles’ vibrator is the straight woman’s Sydney Sweeney bath soap”), while others were, quite frankly, pissed that they’d waited so long for new music only to be sold a vibrator instead (“Actually can’t believe we’re getting Harry Styles sex toys what the f*** is happening”).
The vibrator, as the name suggests, is double-sided, which means you can use one end for external stimulation and the other for internal (vaginal, not anal) or external stimulation. A novel idea, except LELO literally just released the LELO Switch dual-ended wand vibrator on July 23.
Styles didn’t design this vibe on his own. According to the product page, Zoë Ligon, sex educator and “visionary proprietor” of Spectrum Boutique, co-designed the vibrator with Styles. (I give him props for bringing in an actual expert.) It features seven speeds and two motors that operate independently of each other. It’s also water-resistant and rechargeable via a USB charging cable.
The Pleasing Double-Sided Vibrator ($68) and The Pleasing Lube ($25) both sold out shortly after the launch. Credit: Pleasing
The design is simple, but Ligon’s quote gives it depth. “I love this wand because its rumbling motors are powerful and deep, yet it’s compact enough to use easily with a partner or alongside other toys. Plus, it’s just dang cute! The button controls are simple to maneuver with one hand, and you can press and hold them to steadily increase the intensity until you let go. This is a great toy for both those new to sex toys and experienced users alike; it’s versatile, offers many ways to play, and the silky silicone makes it easy to clean and care for.”
It’s listed at $68, though it’s already sold out. Many people are freaking out over the price, but in my opinion, this is pretty standard for a high-quality sex toy. Most vibrators start around $50 and can get into the hundreds, depending on the materials and features.
Shockingly, The Pleasing Lube is also sold out. It’s pretty hard to sell out of lube, so kudos to their marketing team for creating what I think is one of the most genius sex toy reveals I’ve seen in a while. The Morse code, the “call” to pleasure, and the copy encouraging readers to please themselves without guilt and redefining self-touch as a “love language” resonated with me, and apparently tons of buyers, too. It’s all also very on brand.
The lube itself is a silicone lubricant (I’m surprised they didn’t go with water-based), and it’s listed at $25, which isn’t terrible and a “normal” price for a “luxe” lube. Just look at Maude, Uberlube, and SUTIL (my personal fave).
