Fortune | FORTUNE 前天 23:46
Salesforce CEO Marc Benioff on why AI agents won’t lead to mass unemployment
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Salesforce首席执行官Benioff深入探讨了人工智能(AI)如何重塑企业运作模式。他指出,AI并非简单替代人类,而是通过“代理式企业”概念,增强员工能力,提升运营效率。在客户支持和销售领域,AI已显著降低成本并扩展业务覆盖。Benioff强调,AI的准确性尚需人类监督,因此“人机协作”是关键。公司正通过内部培训(Trailhead)帮助员工适应变化,拥抱“初学者心态”以抓住新机遇。他认为,AI将催生更多中小企业,并改变医疗、教育等行业,但并非所有领域都会被颠覆,例如零售业和自动驾驶。最终,AI将成为人类工作的伙伴,而非完全取代者,帮助企业实现更精简的组织结构和更大的控制范围。

🤖 **AI驱动企业效率提升与成本优化**:通过在客户支持和销售等领域引入AI,Salesforce已实现显著的成本降低(如客户支持成本减少17%),并能更全面地跟进销售线索,释放了人力资源以专注于更具价值的工作,从而构建“代理式企业”。

🤝 **人机协作是AI落地的核心**:Benioff强调,当前的AI模型并非100%准确,其准确率很大程度上依赖于人类数据和监督。因此,“人机协作”模式至关重要,人类需要与AI共同工作,AI作为“助手”发现遗漏和不足,而人类则负责最终的判断和事实核查,确保AI的输出是准确和可靠的。

🌱 **AI催生新机遇与技能重塑**:面对AI带来的效率提升,Benioff认为员工并非被取代,而是被“增强”,获得了更高的生产力。Salesforce通过“Trailhead”等平台鼓励员工学习新技能,培养“初学者心态”,以适应组织变革和抓住AI带来的新机遇。他预测,AI将赋能更多中小企业发展,创造新的就业机会。

🌐 **AI在不同行业的应用与局限性**:AI在医疗(如辅助诊断)和教育(如辅助写作)等领域展现出巨大的潜力,能够增强专业能力和服务范围。然而,Benioff也指出,AI的普及并非一蹴而就,许多传统行业(如零售业)和基础设施(如自动驾驶)的变革速度相对较慢,AI的广泛应用仍需时间,并且其最终形态是人机协同,而非大规模替代。

💡 **AI的现实能力与未来展望**:Benioff呼吁对AI的能力保持现实态度,目前的AI更多是基于“词模型”的智能,准确性有待提高,需要人类进行事实核查。他认为,AI可以动态生成应用,但目前尚未实现企业级应用的完全自动化构建。未来AI将赋能企业实现“代理式运作”,但始终需要将“人类置于循环之中”(keep the human in the loop)。

Benioff:  I’m looking at every single function and asking: how do we become an agentic enterprise?

Support is a great example. We’ve now done over a million conversations between customers and agents, and at the same time, there’s been about a million conversations between humans and customers. This has only been going on for six to nine months, and we’ve reduced our support cost by 17% so far.

The second piece is sales. We have so many leads that we can’t follow up on them all. Sales people basically cherry pick what leads they want to call back. Thousands of leads, tens of thousands of leads, hundreds of thousands of leads have never been called back. But in the agentic world, there’s no excuse for that. Every lead can be followed up on.

Fortune: With these efficiency gains, what is happening to the people who worked in customer support? Are they being transitioned to other roles, or are you shrinking the workforce?

Benioff: I’m constantly moving people around and reshaping the company. There’s a lot of scary narratives being planted by executives saying we’re getting big AI layoffs. But the thing about the AI we have—it’s not 100% accurate because it’s built on word models. Without our data set, these models are maybe 50% or 60% accurate. When you add in our data set, we’re getting 90% accuracy, but it’s not 100%. So you need the human in the loop. The humans are not going away. We’re being augmented by these technologies. We’re getting more productivity.

Fortune: You mentioned you’re not hiring engineers, support people, or even lawyers this year—only salespeople. What does this mean for younger people trying to enter these fields?

Benioff: We haven’t seen negative impacts play out. I think there are people doing a disservice to the psyche of business by saying things that may not be true. What I’m seeing is a lot more small and medium businesses, a lot more mid-market companies. There’s going to potentially be a lot more employment because everybody is augmented and has the ability to do more.

I think there’s going to be an explosion of small and medium businesses because they can do more, it’s easier to start one, you can create value more easily. We’re definitely seeing this in our business.

Fortune: How are you managing the transition internally when people need to move to new positions due to these efficiency gains?

Benioff: I don’t think it’s super complicated. We run something called Trailhead that we make available to customers and employees—you can get trained on all our products. We encourage all employees to do that, get certified, get badges, get trained. That gives them more mobility in the organization.

People need to be more flexible in their thinking. We encourage people to have a beginner’s mind. We tell them: with a beginner’s mind, you have every possibility. With an expert’s mind, you have a few. Which one is your choice? We have plenty of options. There’s nothing but opportunity. You can see all the open jobs we post externally and internally.

Fortune: There’s concern about AI leading to mass layoffs across the economy. Do you see that happening?

Benioff: I keep looking around, talking to CEOs, asking: what AI are they using for these big layoffs? I think AI augments people, but I don’t know if it necessarily replaces them. Even in radiology departments where AI can read scans, it’s not 100% accurate. The AI can read the scan, but it might get it wrong.

The reason is because a lot of this is still built on word models. Maybe there’s a future AI model that will be more accurate, but that’s not where we are right now. This is about humans and AI working together. I feel like I have a partner. But it doesn’t always get it right.

Fortune: Some worry that companies will create more of their own bespoke software using AI, potentially threatening traditional SaaS companies like Salesforce.

Benioff: It’s always been true that companies can DIY, but only certain companies can. Small and medium companies are not going to DIY because they don’t have big IT departments. But when you’re talking to a company like Barclays with 15,000 engineers, that’s where development teams have always looked at us as a potential competitor.

Apps will become more dynamic, where you’ll have the ability to dynamically generate apps. I’m seeing opportunities in that area, but we’re not at that point yet. Nobody can give me an example where someone has dynamically built an enterprise app out of AI. You can define an app in English now, which is exciting, but it’s still going to be built on a platform like ours with the same framework requirements.

Fortune: What’s your take on the current state of AI accuracy and capabilities?

Benioff: We need to be more real about what we have. We have this concept of intelligence coming out of these tokens, but it’s not that accurate. Users might have a model help them write a story, summarize it, edit it, translate it to Spanish or Arabic. And they’re like, “Oh, this is cool.” But at the end of the day, you’re still going to have to check it.

Every AI needs its own fact checker, and those fact checkers are humans, not AIs, because AIs can’t fact check because they don’t have that level of accuracy. The human has to stay in the loop.

Fortune: How do you see AI transforming different sectors?

Benioff: In healthcare, we don’t have enough doctors in small towns. There’s a company that spun out of Salesforce called Artera that has FDA certification for prostate cancer diagnosis and treatment plans. In our small town [where Benioff lives in Hawaii], we don’t have urologists or oncologists, so this can augment capability. It’s not a substitute for having specialists, but it can help.

In education, kids are using tools like Grammarly to write papers. But it’s not an excuse for teachers not to look at the Grammarly history to make sure kids are really learning. Education can be augmented, healthcare can be augmented.

But the burger shop, pizza shop, supermarket, dry cleaner, farmers market—a lot of the core of small towns probably won’t change that much. We’re probably not going to have any robotaxis around. No one’s going to get around to mapping our town for a while. This vision that we were sold that we’re just going to flip a switch and suddenly cars will start driving themselves, it turns out that wasn’t true. And I think that’s a good metaphor for what is going on in the AI industry more broadly. This is about humans and AI working together, not wholesale replacement of human beings.

Fortune: Tell me more about how you see that partnership between human and AI working? 

Benioff: I think we are all augmented in our ability to do our jobs. I feel like I have a partner, right? So, for example, every year I sit down to write the Salesforce business plan—and we use this process we call V2MOM [Vision, Values, Methods, Obstacles, and Measures.] I always sit to do that with a Salesforce executive and now I also work with AI, as a Trinity. And I will say, okay, here’s my whole plan, give me a grade on it. And the AI will say ‘B plus’  But why is it not ‘A’?  And it says, ‘Well, you left this out, right? You left that out.’ I’m like, ‘I did leave that out!’ It’s right. It’s very good, actually, at finding things that you’ve left out. So it’s good at finding gaps in your consciousness. I’ve been very impressed with that and it has altered my thinking a couple of times. But it’s you working with the system. AndI think that is a very empowering message for people and for enterprises. This is going to help your employees to be more productive and go forward faster. But it is not a wholesale replacement of human beings. Or if that opportunity exists, somebody needs to explain it to me, because, as the CEO of a 75,000 person company, I can’t figure it out.

Fortune: How does this change the way organizations are structured?

Benioff: It allows you to increase your span of control, reduce your layers [of management]. But people keep talking about how robots are going to wholesale replace departments. Where are these robots? Because I don’t see it. Sure, there are some robots out there—we’re going to have some at Dreamforce this year, walking around—but it is going to be very constrained, and it’s going to be somewhat limited, and it’s more about a vision for what’s possible over the long term. But let’s talk about where we are right now. And where we are right now is that every company can be an agentic enterprise but we have to keep the human in the loop.

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