Fortune | FORTUNE 前天 23:29
Apple risks $12.5 billion revenue hit as judge weighs Google antitrust remedies, JPMorgan warns
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美国司法部针对谷歌垄断地位的诉讼可能迫使谷歌调整与苹果的默认搜索协议,这或将对苹果造成高达125亿美元的年收入损失。该案判决预计在八月公布,虽然苹果并非直接诉讼方,但其与谷歌的巨额流量获取成本(TAC)协议将受到影响。摩根大通分析师认为,最可能的结果是适度的补救措施,例如增加用户选择搜索引擎的屏幕,或限制谷歌在苹果设备上的默认地位。尽管最坏情况对苹果不利,但苹果拥有充足的资源应对,并可能寻求替代的变现方式或与其他搜索引擎合作。

⚖️ 苹果可能面临高达125亿美元的年收入损失:摩根大通的报告指出,若美国司法部在反垄断诉讼中要求谷歌改变其支付给苹果以确保默认搜索引擎地位的模式,苹果的收入将受到显著影响,这相当于其每股收益的15%。

🤝 谷歌与苹果的巨额协议面临审查:谷歌每年向苹果支付150亿至200亿美元,以使其搜索引擎成为苹果设备上的默认选项。此项流量获取成本(TAC)协议是此案的关键,其未来走向将由法官在八月宣布的判决决定。

⚖️ 司法部与谷歌的诉讼焦点:美国司法部指控谷歌在通用搜索领域构成垄断,并通过支付费用给设备制造商和浏览器开发者(包括苹果)来维持其默认搜索地位。法官已认定谷歌存在反竞争行为,目前正在权衡相应的补救措施。

📈 最可能结果是适度调整:摩根大通分析师认为,最有可能的判决结果是温和的补救措施,例如要求增加用户在首次使用设备时选择搜索引擎的选项,或者部分限制谷歌的默认搜索地位,而非完全禁止默认协议。

🔄 苹果应对潜在收入损失的策略:即使最坏情况发生,苹果也有能力通过其庞大的财务资源来吸收损失,或积极寻求与其他搜索引擎(如微软、DuckDuckGo)达成替代性协议,并可能加强自身的广告和搜索变现能力。

    Apple could lose up to $12.5 billion in revenue if the DOJ forces Google to change how it pays for default search placement, according to JPMorgan. The DOJ is weighing remedies in an antitrust case against Google’s search business, and a decision is expected in August. While Apple isn’t directly involved in the case, its lucrative deal with Google is at stake. J.P.Morgan expects moderate remedies, but estimates Google’s worst-case exposure could reach $18 billion.

Apple could lose up to $12.5 billion in annual revenue if a federal judge forces Google to change the way it pays for its search engine agreements, according to a new note from JPMorgan.

The Department of Justice is demanding that corrective measures be imposed after its antitrust case against Google found the tech giant to be a monopolist in general search. The DOJ’s landmark case, which concluded in 2023, accused Google of maintaining that illegal monopoly by paying billions to device makers and browser developers, including Apple, to be their default search engine. Judge Amit Mehta found Google liable for anticompetitive conduct in general search but is still weighing appropriate remedies.

Both Apple and Google have submitted potential remedies for the case, and Judge Amit Mehta is expected to announce his judgment on them in early August. While Apple is not directly part of the DOJ’s antitrust suit against Google, the company could be deeply affected by the results due to its lucrative Traffic Acquisition Cost (TAC) agreement with Google.

Google reportedly pays Apple between $15 billion and $20 billion per year to ensure its search engine is the default on Apple devices.

The note calculates that the end of the agreement could cost Apple $12.5 billion annually, about 15% of Apple’s earnings per share, as a worst-case scenario. Analysts also suggested that a middle ground, namely that Google loses exclusivity to make deals with Apple but Apple finds alternative monetization or compensation from competitors, could be possible. The best-case scenario is that the judge only demands minor adjustments to Google’s practices, and TAC payments remain largely intact.

JPMorgan said in the note that the middle-ground scenario looked to be the most likely outcome of the case. They see a more moderate remedy as the most plausible path forward, which could include changes such as increased user choice screens (where users pick a search engine rather than defaulting to Google) or partial restrictions on Google’s default status across Apple devices.

While analysts note that the unlikely scenario of a full loss of TAC revenue would be painful, Apple has significant resources to absorb the impact or negotiate alternative deals. The company could also look to boost its own advertising and search monetization efforts if exclusivity is curtailed.

If Google loses its exclusivity with Apple, it could also leave the tech giant to strike up potential deals with competitors such as Microsoft or DuckDuckGo.

In a separate note addressing the potential impact of corrective remedies on Alphabet, analysts noted that “the ultimate impact to Google will also depend on how Apple—not technically a party to the suit—proceeds in search on Safari once the Google-DOJ case is resolved.”

While they estimated that the worst-case scenario could put Google at a potential revenue risk of $18 billion, analysts reiterated they expected the judge to impose moderate remedies rather than a full ban on default agreements, which would help Google maintain significant traffic.

Representatives for Apple did not immediately respond to a request for comment from Fortune.

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苹果 谷歌 反垄断 默认搜索 收入损失
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