AI enterprise solutions firm Veritone and its Digital Media Hub (DMH) have been tapped by Guinness World Records to launch a new online platform featuring exclusive record-breaking clips and images, the companies announced.

Digital Media Hub will enable broadcasters, brands, and creators worldwide to access Guinness World Records’ footage and license anything from its archive.

Guinness World Records’ DMH will feature record-breaking footage from TV archives and user-generated submissions, and users will be able to seamlessly preview, share, and license both video and high-resolution stills.

“The launch of our digital content hub is a key moment for us, as it allows us to share and celebrate record-breaking achievements with a broader audience in a new and innovative way,” said Katie Forde, SVP of TV and digital at Guinness World Records. “We now have the ability to efficiently manage and monetize our extensive archive, bringing extraordinary moments from our 70-year history to creators, producers, advertisers, and publishers around the world.”

Sean King, CRO and GM of Veritone Commercial, added: “Veritone’s advanced AI technology is enabling Guinness World Records to deliver a new level of accessibility and usability for their iconic content.

The launch of this content hub demonstrates how Veritone’s AI solutions can transform traditional media libraries into dynamic, revenue-generating platforms that serve diverse and growing audiences.”

Veritone’s cloud-native, AI-powered DMH allows organizations to enable media management, distribution, and monetization activities and leverages AI to ingest, index, and organize digital assets.