👑 扎克伯格新宠：DB28xs Purple Rain腕表，售价近10万美元。这款来自瑞士独立制表品牌De Bethune的腕表，以其独特的紫色外观和高昂的市场价格，吸引了公众的目光，彰显了扎克伯格日益增长的腕表鉴赏力。
💎 品味非凡之选：该腕表被誉为“鉴赏家的选择”，其紫罗兰色调源于钛金属的热氧化处理。不同于大众化的奢侈品，这款腕表的设计前卫且小众，体现了佩戴者独特的品味和对高级制表工艺的深刻理解。
💡 兴趣的萌芽：扎克伯格对腕表的兴趣似乎源于2024年3月参加一场婚礼时，与他人交流时对一款Richard Mille腕表的赞赏。他曾表示，正是这次经历让他觉得“手表很酷”，从而开始了他对不同品牌和风格腕表的探索。
📈 收藏的广度：扎克伯格的腕表收藏涵盖了从价格约120美元的Casio到高达90万美元的Greubel Forsey等各种档次和风格的腕表，还包括Rolex、Patek Philippe和F.P. Journe等知名品牌，显示了他多元化的收藏偏好和对腕表界的广泛涉猎。
Jeff Chiu/AP
Mark Zuckerberg added a splash of color to his multimillion-dollar watch collection earlier this summer.
The Meta CEO was seen sporting an eye-catching purple watch in June in an Instagram post announcing Oakley Meta glasses.
A closer look shows it's the DB28xs Purple Rain from Swiss watchmaker De Bethune.
De Bethune
When it was released in 2024, the watch, a limited edition of 25, was priced at $99,000.
On the resale market, it can fetch $100,000 to $120,000, depending on condition, Eugene Tutunikov, CEO of SwissWatchExpo, told Business Insider.
Joshua Ganjei, CEO of European Watch Company, said this De Bethune isn't your typical luxury piece.
"It's not a mainstream flex—it's a connoisseur's statement," Ganjei told Business Insider. "Seeing someone like Zuck embrace such a niche, design-forward piece speaks volumes about his evolving taste and the growing influence of independent haute horology."
The science behind the watch's color is fascinating: It's made using the thermal oxidation of titanium metal, getting its striking purple shade from the heat released by the chemical reactions of heated titanium.
This isn't the first time Zuckerberg has been seen sporting a piece from the high-end watchmaker. He wore a DB25 Starry Varius while speaking at a live taping of the "Acquired" podcast in San Francisco in September.
Zuckerberg's interest in watches appears to stem from an interaction he and his wife, Priscilla Chan, shared with Anant Ambani at Ambani's pre-wedding party in March 2024. Photos showed Zuckerberg and Chan admiring a Richard Mille watch worn by the Reliance Industries heir.
"You know, I never really wanted to get a watch, but after seeing that, I was like, watches are cool," Zuckerberg can be heard saying in a video of the interaction.
Zuckerberg's watch collection includes everything from a $120 Casio to a $900,000 Greubel Forsey. He's also been seen wearing pieces from Rolex, Patek Philippe, and F.P. Journe.
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