Fortune | FORTUNE 07月28日 18:39
Young people aren’t anti-capitalist. They’re just sick of corporate hypocrisy
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文章探讨了Z世代对职场领导者的期望,反驳了“Z世代全盘否定资本主义”的说法。研究表明,Z世代领导者看重的是坦诚沟通,他们希望领导者能直面问题,而非回避或粉饰太平。对于企业而言,这意味着需要建立透明的绩效评估机制,提供公平的晋升和薪酬机会,并重视多元化以驱动创新和增长。HR领导者应关注Z世代对公平、透明和机会均等的诉求,以吸引和留住这批新兴的职场力量。

🌟 Z世代期望领导者展现纯粹的坦诚,希望他们能直接沟通现实情况,而非依赖公关说辞或粉饰太平。例如,他们希望领导者在面对挑战时,能够直接告知问题的严重性,而不是用含糊的语言来掩盖。这种对真实性的追求,是Z世代与传统沟通方式的重要区别。

💼 对于企业HR而言,透明度和公平性是吸引Z世代人才的关键。领导者需要清晰地阐述衡量成功的标准,并为达成这些标准的员工提供切实的机会和奖励。这包括审视公司内部的晋升和薪酬分配情况,确保其公平公正,并反思公司及高层管理者构成中的多元化程度。

💡 Z世代认为,思想和背景的多元化是创新的首要驱动力,也是企业增长的关键。因此,企业在人才招募和团队建设上,应积极拥抱不同背景和观点的员工,以激发更多的创意和推动业务发展。这不仅能提升企业的竞争力,也能更好地满足Z世代员工的价值认同感。

When 33-year-old Zohran Mamdani won the New York City mayoral primary in June, business titans across the country slid into panic mode at the possibility of the self-described democratic socialist running New York City. Many wondered whether Gen Z was rejecting capitalism outright. Was this the demise of “late capitalism” that we have heard so much about on social media?

I set out to find out whether C-suite executives should be worried. In short: No. That was the resounding answer from members of Gen Z and the people who study them in the business and political worlds.

But young people do have a demand of their leaders: Pure honesty. “I think a lot of historical communications in politics, business and otherwise have been built on a mirage,” said Ziad Ahmed, the 26-year-old head of United Talent Agency’s Gen Z–focused marketing advisory practice, Next Gen. “Let’s not say the real thing that’s happening. Let’s hide behind PR talking points.” This isn’t going to cut it, Ahmed said: “If the world is on fire, tell me the world is on fire. Don’t tell me that, actually, you might like the heat.”

HR leaders, take note: Transparency and fairness are key values for Gen Z workers, said Charlene Li, an author who advises companies on digital transformation. Leaders need to clearly state how success is measured and offer tangible opportunities and financial rewards to employees who meet these measures, she says. Additionally, she advises business leaders to take a look at the demographics of who is getting promotions and raises, and think critically about company—and C-suite—makeup.

“Diversity of thought, of background, is the number one driver of innovation,” she told me, “and really the number one driver of growth.” 

For more on what Gen Z craves from their workplaces, check out my full story here.

Kristin Stoller
Editorial Director, Fortune Live Media
kristin.stoller@fortune.com

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Z世代 职场领导力 坦诚沟通 多元化 公平性
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