新加坡即将迎来60周年国庆庆典，在今年的国庆彩排中，除了传统的军事装备和民众方阵，一个令人意外的景象是Shopee团队的出现。Shopee作为一家科技公司，参与了民事队伍的游行，这标志着科技企业在国家庆典中扮演着越来越重要的角色。政府还与Shopee合作推出了一项活动，允许新加坡公民和永久居民在Shopee上免费领取国旗，这进一步凸显了科技平台在连接政府与民众、推广国家象征方面的潜力。Shopee的加入，也为其他企业参与此类公共活动提供了新的范例。

🌟 Shopee首次亮相新加坡国庆大阅兵（NDP）彩排，作为民事队伍的一员参与游行，这是其在国家公共活动中的一项重要突破。

🤝 Shopee与新加坡政府合作，推出“免费国旗申领”活动，鼓励所有新加坡公民和永久居民通过Shopee平台领取国旗，这显示了科技公司在促进国民团结和国家象征传播方面的积极作用。

🏢 科技公司如Shopee和Grab的参与，反映了新加坡政府鼓励社会各界（包括企业）为国家团结和经济发展做出贡献的政策导向，也标志着企业在国家庆典中的角色日益多元化。

🎉 本年度国庆庆典正值新加坡独立60周年，所有活动在具有历史意义的Padang举行，并增加了飞机展示数量，为Shopee等民事队伍的参与提供了更隆重的背景。

Two weeks from now marks Singapore’s 60th birthday with a grand National Day Parade (NDP). During last week’s NDP rehearsal, in addition to the usual display of armed forces’ aircraft, tanks, and cheerful citizens, there was an unexpected sight… a Shopee contingent:

Every year on 9th August, Singapore celebrates National Day with the NDP. The celebration includes a parade, parachute performances, aerial displays featuring fighter jets, helicopters, refueling planes, and early warning aircraft, and a massive fireworks show that residents can enjoy around Marina Bay in downtown Singapore. Before National Day, several rehearsals are also held—meaning people can enjoy planes, tanks, and fireworks for multiple weekends in a row.

This year marks the 60th anniversary of Singapore’s independence, so the celebration (and all rehearsals) are being held at the Padang, the symbolic civic square in front of City Hall. Other events have also been scaled up—for example, there are far more aircraft than in previous years.

The Shopee contingent was part of the civilian contingents segment, appearing after the armed forces and youth organizations in the parade lineup. This year, 18 local social and economic groups formed the civilian contingents to join the march, including well-known companies like DBS Bank and Grab.

Social and economic groups have participated in the parade for many years. After the military marches through the Padang, important social organizations and companies are invited to appear, as a way for the Singapore government to highlight the contributions of civil society and businesses to national unity and economic development.

Grab first formed a contingent for the parade in 2022. Shopee’s involvement this year goes beyond just marching: the government has partnered with Shopee to launch an initiative where every Singapore citizen or permanent resident can redeem a free national flag on Shopee. Walking down the streets of Singapore, seeing flags hanging from residential buildings—how many of them came from Shopee?

(We ran a poll to find out what our Chinese readers think of the Shopee contingent. Here are the results.)

The post Shopee contingent to appear in the Padang on NDP first appeared on The Low Down - Momentum Works.