科技公司Astronomer因CEO与HR负责人出现在Coldplay演唱会“亲吻镜头”事件而走红，随后CEO与HR负责人辞职。为挽回公司形象，Astronomer邀请Gwyneth Paltrow担任“临时”代言人，并由Ryan Reynolds旗下的Maximum Effort公司制作了创意广告。该广告以幽默的方式回应了“Coldplaygate”事件，并巧妙地将产品信息融入其中，获得了广泛关注和积极反响，将一个可能影响公司声誉的事件转化为了一次成功的营销机会。

🌟 Astronomer公司意外卷入“Coldplaygate”事件，其CEO和HR负责人因在Coldplay演唱会上被“亲吻镜头”捕捉到而引发网络热议，随后两人辞职，公司面临声誉挑战。

🚀 为应对危机并重塑品牌形象，Astronomer公司邀请了知名演员Gwyneth Paltrow担任其“临时”代言人，并由Ryan Reynolds的广告公司Maximum Effort负责创意制作，以一种轻松幽默的方式处理了此次公关危机。

🎬 Maximum Effort公司通过制作一段创意广告，巧妙地将Gwyneth Paltrow引入，并以“Fastvertising”的风格，在广告中提及了公司业务和未来方向，成功地将一次负面事件转化为了一次具有高度传播性的营销活动，吸引了大量关注。

📈 该事件和随后的广告营销取得了显著成效，Astronomer公司在短时间内获得了极高的网络曝光度，Gwyneth Paltrow的代言视频获得了超过3600万的观看量，显示了创意营销在处理公关危机中的巨大潜力。

Gwyneth Paltrow appeared in a now-viral ad for Astronomer, a tech company.Astronomer had earlier gone viral after its CEO and head of HR were filmed at a Coldplay concert.Ryan Reynolds' company, Maximum Effort, helped produce the promotional spot.

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate."

Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on Sunday.

"Thank you for your interest in Maximum Effort, @astronomerio! We'll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football," the post said. "We'll leave data workflow automation to ̶ G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer.

Reynolds launched Maximum Effort with his business partner, George Dewey, in 2018. The company makes ads, movies, and shows, often with an irreverent bent.

Astronomer's cofounder and new CEO, Pete DeJoy, thanked Maximum Effort in a LinkedIn post on Sunday after praising his staff.

"I'd also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson," DeJoy said. "As Gwyneth Paltrow said, now it's time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer."

Although Astronomer began July as a little-known tech company, it grew into a pop culture phenomenon after its now-former CEO, Andy Byron, attended a Coldplay concert with the company's now-former head of human resources, Kristin Cabot.

A "kiss cam" projected the pair embracing on a jumbotron during the concert. Cabot spun around and shielded her face, while Byron attempted to duck out of view.

"Uh oh, what? Either they're having an affair or they're just very shy," Coldplay front man Chris Martin said onstage.

A clip of the moment — now dubbed "Coldplaygate" — was shared widely on social media, where people cracked jokes and shared related memes. Companies and sports teams also got in on the fun. Following the flood of attention, Byron and Cabot resigned from their positions with the company.

Astronomer was left to pick up the remains of its public reputation.

That's when Paltrow entered the scene.

Paltrow, who was previously married to Martin, appeared as a "temporary" spokesperson for Astronomer in a one-minute video shared on social media. At the time of writing, the video has 149,000 likes and over 36 million views.

Instead of answering the internet's burning questions, Paltrow used the platform to promote Astronomer's products. "Thank you for your interest in Astronomer," Paltrow said at the video's end.

Representatives for Astronomer, Maximum Effort, and Paltrow did not respond to a request for comment from Business Insider.