Fortune | FORTUNE 07月26日 03:00
From ‘diversity of viewpoints’ to ‘cowardly capitulation,’ the Paramount/Skydance merger clears in a storm of controversy
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联邦通信委员会(FCC)批准了派拉蒙(Paramount)与Skydance价值80亿美元的合并交易,结束了数月来的动荡。此次合并的关键在于派拉蒙与美国总统特朗普就“60分钟”节目相关诉讼达成的1600万美元和解协议,此举引发了关于贿赂和媒体编辑独立性的争议。FCC主席赞扬合并能为CBS带来更多平衡,而反对者则批评此过程中的“懦弱屈服”。Skydance承诺将审查CBS新闻的偏见,并可能进行调整。合并完成后,Skydance创始人戴维·埃里森将领导重组后的派拉蒙,专注于向消费者直接(DTC)的转型,包括重建Paramount+流媒体服务。

🗳️ 联邦通信委员会(FCC)以2-1投票批准了派拉蒙与Skydance的80亿美元合并交易,为交易尘埃落定铺平了道路。这一决定标志着好莱坞娱乐巨头与政治博弈的结合,尽管其中一位委员对此表示强烈反对,认为这是对政府的“懦弱屈服”。

⚖️ 此前,派拉蒙为促成合并,与美国总统特朗普就“60分钟”节目的一期采访内容达成1600万美元的和解协议,引发了广泛争议。批评者认为这是对特朗普的“贿赂”,可能损害媒体的编辑独立性,尤其是CBS在和解后不久取消了尖锐批评公司行为的史蒂芬·科尔伯特的“深夜秀”,尽管公司声称是出于财务原因。

📰 在寻求批准过程中,Skydance管理层向监管机构承诺将密切关注CBS新闻的任何偏见,并计划聘请一位监察员来处理公平性投诉。他们还表示将对CBS进行全面审查,以进行必要的改革,致力于实现“政治和意识形态光谱多样化的观点”。

🚀 合并完成后,Skydance创始人戴维·埃里森将成为重组后派拉蒙的首席执行官。他强调公司需要转型为“科技混合体”以保持竞争力,并计划“重建”Paramount+流媒体服务,扩大直接面向消费者的业务,以应对日益增长的娱乐选择和缩短的注意力跨度。

💼 合并交易并非一帆风顺,过去一年中双方就条款进行了多次拉锯。最终达成的协议将合并后的公司估值定为280亿美元,由Skydance创始人戴维·埃里森家族牵头的财团同意投资80亿美元。此交易的批准对派拉蒙未来的战略方向至关重要。

Federal regulators on Thursday approved Paramount’s $8 billion merger with Skydance, clearing the way to close a deal that combined Hollywood glitz with political intrigue.

The stamp of approval from the Federal Communications Commission comes after months of turmoil revolving around President Donald Trump’s legal battle with “60 Minutes,” the crown jewel of Paramount-owned broadcast network CBS. With the specter of the Trump administration potentially blocking the hard-fought deal with Skydance, Paramount earlier this month agreed to pay a $16 million settlement with the president.

Critics of the settlement lambasted it as a veiled bribe to appease Trump, amid rising alarm over editorial independence overall. Further outrage also emerged after CBS said it was canceling Stephen Colbert’s “Late Show” just days after the comedian sharply criticized the parent company’s settlement on air. Paramount cited financial reasons, but big names both within and outside the company have questioned those motives.

In a statement accompanying the deal’s approval, FCC Chairman Brendan Carr hailed the merger as an opportunity to bring more balance to “once-storied” CBS.

“Americans no longer trust the legacy national news media to report fully, accurately, and fairly. It is time for a change,” Carr said.

While seeking approval, Skydance management assured regulators that it will carefully watch for any perceived biased at CBS News and hire an ombudsman to review any complaints about fairness. In a Tuesday filing, the company’s general counsel maintained that New Paramount will embody “a diversity of viewpoints across the political and ideological spectrum” — and also noted that it plans to take a “comprehensive review” of CBS to make “any necessary changes.”

The FCC approved the merger by a 2-1 vote, and the regulator who opposed it expressed disdain for how it all came together.

“After months of cowardly capitulation to this administration, Paramount finally got what it wanted,” FCC Commissioner Anna Gomez said in a statement. “Unfortunately, it is the American public who will ultimately pay the price for its actions.” Gomez was appointed by former President Joe Biden.

Paramount and Skydance have said they wanted to seal the deal by this September, and now appear to be on a path to make it happen by then, if not sooner.

Over the past year the merger has periodically looked like it might fall apart as the two sides haggled over terms. But the two companies finally struck an accord that valued the combined company at $28 billion, with a consortium led by the family of Skydance founder David Ellison and RedBird Capital agreeing to invest $8 billion.

Signaling a shakeup would accompany the changing of the guard, Ellison stressed the need to transition into a “tech hybrid” to stay competitive in today’s entertainment landscape. That includes plans to “rebuild” the Paramount+ streaming service, among wider efforts to expand direct-to-consumer offerings in a world with more entertainment options and shorter attention spans.

Ellison, who is poised to become CEO of the restructured Paramount, is the son of Larry Ellison, technology titan and co-founder of Oracle. Besides possessing an estimated $288 billion fortune, Larry Ellison has been described as a friend by Trump.

While Paramount sweated out regulatory approval of the merger, one of TV’s best-known and longest-running programs turned into a political hot potato when Trump sued CBS over the handling of a “60 Minutes” interview with his Democratic Party opponent in last year’s presidential election, Kamala Harris. Trump accused “60 Minutes” of editing the interview in a deceptive way designed to help Harris win the election. After initially demanding $10 billion in damages, Trump upped the ante to $20 billion while asserting he had suffered “mental anguish.”

The case quickly became a closely-watched test of whether a corporation would back its journalists and stand up to Trump. Editing for brevity’s sake is commonplace in TV journalism and CBS argued Trump’s claims had no merit. But reports of company executives exploring a potential settlement with Trump later piled up, particularly after Carr — appointed to lead the FCC by Trump — launched an investigation earlier this year.

By the start of July, Paramount agreed to pay Trump $16 million. The company said the money would go to Trump’s future presidential library and to pay his legal fees, but maintained that it was not apologizing or expressing regret for the story.

The settlement triggered an outcry among critics who pilloried Paramount for backing down from the legal fight to increase the chances of closing the Skydance deal. U.S. Sen. Elizabeth Warren, D-Mass, said that the deal “could be bribery in plain sight” — and called for an investigation and new rules to restrict donations to presidential libraries.

Concerns about editorial independence at CBS had piled up even in the months before the deal was announced — with Paramount overseeing “60 Minutes” stories in new ways, as well as journalists at the network expressing frustrations about the changes on an award-winning program that has been a weekly staple for nearly 57 years

In April, then-executive producer of “60 Minutes” Bill Owens resigned — noting that it had “become clear that I would not be allowed to run the show as I have always run it.” Another domino fell in May when CBS News CEO Wendy McMahon also stepped down, citing disagreements with the company “on the path forward,” amid speculation of Paramount nearing a settlement with Trump. CBS has since appointed Tanya Simon as the top producer at “60 Minutes” — elevating a respected insider in a move that could be viewed as a way to calm nerves leading up to the changes that Skydance’s Ellison is expected to make.

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Liedtke reported from San Francisco.

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