Fortune | FORTUNE 07月26日 02:43
The American housing market is in a deep freeze—Even lower prices aren’t enough to convince stubborn buyers
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美国新房市场正经历一场显著的降温。根据最新的销售数据,新单户住宅的销量有所放缓,库存量却在增加,同时房屋价格也呈现下跌趋势。高昂的房价和持续走高的抵押贷款利率,使得潜在购房者望而却步,许多人选择推迟购房计划或进行小规模的家居改造。市场分析指出,新房销售的下降反映了消费者信心减弱、就业前景不明朗以及融资环境趋紧等多重因素。尤其在阳光地带等主要建房区域,购房者议价能力明显增强,开发商为维持销量,不得不通过提供更大的激励措施或直接降价来吸引买家。

📈 新房销量同比下降:2025年6月,美国新单户住宅的销售年率调整为627,000套,较去年同期下降了6.6%,表明购房活跃度明显减弱。

📦 库存量显著增加:截至2025年6月底,市场上的新房数量达到511,000套,比去年同期增加了8.5%,这意味着房屋在市场上的停留时间变长。

⏳ 市场供应过剩:房屋供应量相对于销售速度的比率已升至9.8个月,远高于去年同期的8.4个月,这通常预示着市场供过于求,买家处于更有利的地位。

💲 价格面临下行压力:新房的中位数销售价格降至401,800美元,较去年同期下跌了2.9%,平均销售价格也出现下降,这反映了市场需求减弱和库存增加所带来的价格压力。

🏠 市场信号预警:新房销售数据是衡量整体房地产市场健康状况的重要先行指标,其当前的疲软态势可能预示着未来几个月内,包括二手房在内的更广泛的房地产市场也将面临挑战。

    The American new home market is cooling, with softer sales, higher inventory, and falling prices reflecting the current slowdown.

The latest New Residential Sales report (June 2025) from the U.S. Census Bureau shows that the U.S. housing market is experiencing a slowdown in new single-family home sales, while inventory and supply have increased, and prices are declining.

As buyers balk at high home prices and mortgage rates that continue to approach 7%, a recent Oxford Economics report predicts more pain ahead. Concerns about the economy and job security mean many would-be new purchasers are opting to make do with modest home improvements instead.

Increased new home sales often indicate strong consumer confidence, greater employment, and accessible financing. Conversely, declines suggest waning buyer interest, affordability issues, or economic stress.

“There’s no question that in many of pockets of the Sun Belt—the epicenter of U.S. single-family homebuilding—buyers have gained a considerable amount of leverage this year and the market has softened,” ResiClub editor-in-chief Lance Lambert told Fortune Intelligence.

“In order to keep sales volumes steady, big homebuilders have compressed margins further and done bigger incentives or outright price cuts. Lennar is spending the equivalent of 13.3% of final sales price on incentive, like mortgage rate buydowns,” Lambert noted, up from 1.5% at the height of the Pandemic Housing Boom in the second quarter of 2022. In normal times, Lambert pointed out, Lennar spends 5% to 6% on buyer sales incentives. (Lennar is ranked no. 129 on the Fortune 500.)

Key points from the report:

    New home sales: Sales were at a seasonally adjusted annual rate of 627,000 in June 2025. This is only 0.6% higher than May 2025, but 6.6% lower than June 2024, indicating a notable year-over-year decline in buying activity.Inventory: At the end of June, there were 511,000 new houses for sale, a 1.2% increase from May 2025 and an 8.5% increase from June 2024. This rise in inventory suggests that homes are staying on the market longer.Months’ supply: The supply of homes relative to the sales rate is now at 9.8 months, up from 9.7 months in May 2025 and 8.4 months in June 2024. A higher months’ supply figure generally indicates a slower market with more supply than demand.Prices: The median sales price for new homes in June 2025 was $401,800, which is 4.9% lower than May 2025 and 2.9% lower than June 2024. The average sales price was $501,000, down from the previous month but slightly higher than a year ago. This points to downward pressure on prices, likely due to rising inventory and decreased demand.

What it means:

    The combination of dropping sales, rising inventory, and declining prices indicates a market with weaker demand and increased supply.These conditions are often seen when buyers are constrained (e.g., by high mortgage rates or economic uncertainty), or homebuilders have ramped up production in anticipation of higher demand that didn’t fully materialize.The elevated months’ supply metric—at almost 10 months—suggests a buyer’s market, where purchasers have more negotiating power and sellers may need to lower prices to attract buyers.

A new home is defined by the U.S. Census Bureau as a single-family house that is being sold for the first time. Since new home sales are recorded early in the sales process, trends in new home sales can signal coming shifts in the broader housing market, forecasting changes before they appear in existing home sales data.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

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美国新房市场 房地产 经济放缓 抵押贷款利率 房屋销售
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